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Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP

In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal par...

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Main Authors: Islam, Rafikul, Madkouri, Fatima
Format: Conference or Workshop Item
Language:English
English
Published: 2015
Subjects:
HF5001 Business. Business Administration
Online Access:http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf
http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf
http://irep.iium.edu.my/47708/
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spelling my.iium.irep.477082016-01-27T03:32:22Z http://irep.iium.edu.my/47708/ Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP Islam, Rafikul Madkouri, Fatima HF5001 Business. Business Administration In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise. 2015-08-02 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf application/pdf en http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf Islam, Rafikul and Madkouri, Fatima (2015) Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP. In: 23rd International Conference on Multiple Criteria Decision Making (MCDMK 2015), 2nd-7th Aug. 2015, Hamburg, Germany. (Unpublished)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF5001 Business. Business Administration
spellingShingle HF5001 Business. Business Administration
Islam, Rafikul
Madkouri, Fatima
Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
description In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise.
format Conference or Workshop Item
author Islam, Rafikul
Madkouri, Fatima
author_facet Islam, Rafikul
Madkouri, Fatima
author_sort Islam, Rafikul
title Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_short Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_full Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_fullStr Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_full_unstemmed Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
title_sort assessing and ranking halmas parks in malaysia: an application of importance-performance analysis and ahp
publishDate 2015
url http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf
http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf
http://irep.iium.edu.my/47708/
_version_ 1643613242688274432
score 13.211869

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