Assessing and ranking HALMAS parks in Malaysia: an application of importance-performance analysis and AHP
In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal par...
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| Main Authors: | , |
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| Format: | Conference or Workshop Item |
| Language: | English English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/47708/1/AHP_paper_on_HALMAS_Parks.pdf http://irep.iium.edu.my/47708/3/MCDM_at_Hamburg.pdf http://irep.iium.edu.my/47708/ |
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| Summary: | In 2007, the Malaysian Ministry of International Trade and Industry set up the Halal Industry Development Corporation (HDC) to spearhead the government initiatives towards evolving Malaysia into a global hub for the halal industry. Among the main activities of HDC is to develop and promote halal parks. Upon selecting an operator entrusted to run a particular park, tenants then occupy the parks to carry out manufacturing, service activities, and various logistics operations. HALMAS is an accreditation status given to the operators, logistics companies, and other tenant companies upon successfully meeting the requirements set by the HDC Halal Parks Development Guidelines. It enables its beneficiaries to enjoy incentives made available through and managed by HDC. Tenant companies from seven HALMAS Parks participated in this study and expressed their expectations and satisfaction on running the parks. An importance-performance analysis (IPA) approach was adopted to come up with the Importance-Performance Matrix that enables HDC to focus on the areas requiring remedial actions. The study also highlights the necessity of a ranking system for HALMAS Parks. In consultation with the tenant companies and independent evaluators, the ranking criteria have been identified and the absolute measurement process of AHP has been applied to complete the ranking exercise. |
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