Shariah observation advertising practices of Bank Muamalat in Malaysia
Purpose – The purpose of this paper is to assess the existing advertising practices in Malaysia and their compliance with the Shariah (Islamic Law). Design/methodology/approach – Using descriptive observations, the promotional tools and practices used by the prominent conventional banks were comp...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing Group
2010
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/3551/1/Shariah_observation_advertising_practices_of_Bank_Muamalat_in_Malaysia.pdf http://irep.iium.edu.my/3551/ http://www.emeraldinsight.com/journals.htm?articleid=1852723&show=html |
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