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Islamic perspective on marketing mix

Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario th...

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Main Authors:	Ishak, Mohd. Shuhaimi, Abdullah @ Chuah Hock Leng, Osman
Format:	Article
Language:	English
Published:	The Social Sciences Research Society 2012
Subjects:	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
Online Access:	http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf http://irep.iium.edu.my/34063/ http://www.sobiad.org/ejournals/journal_IJBM/index.html
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id	my.iium.irep.34063
record_format	dspace
spelling	my.iium.irep.340632014-01-10T01:04:09Z http://irep.iium.edu.my/34063/ Islamic perspective on marketing mix Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman BP173.75 Islam and economics HF5410 Marketing. Distribution of products Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Quran and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the paper illustrates that Islam provides a framework for the creating and sustaining of a strong ethical marketing culture. The Social Sciences Research Society 2012-04-27 Article REM application/pdf en http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf Ishak, Mohd. Shuhaimi and Abdullah @ Chuah Hock Leng, Osman (2012) Islamic perspective on marketing mix. International Journal of Business and Management Studies, 4 (2). pp. 121-131. ISSN 1309-8047 (Online) http://www.sobiad.org/ejournals/journal_IJBM/index.html
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	BP173.75 Islam and economics HF5410 Marketing. Distribution of products
spellingShingle	BP173.75 Islam and economics HF5410 Marketing. Distribution of products Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman Islamic perspective on marketing mix
description	Islam is a religion that has economic and business systems that are well defined and have proven their efficacy and strength. In fact, Islam is a religious faith which cannot be separated from the realities of daily human activities, either religiosity, social or commercial. Given the scenario that commercial transactions are part and parcel of human daily activities, Islam provides a framework that shapes the moral and ethical behaviour of all commercial endeavours. Islamic teachings cover all commercial transactions, whether international or local. In marketing practices, Islamic teachings embedded in the Quran and the traditions of the Prophet (saw) have a foundation that is based on equity and justice. With this in mind, the paper attempts to identify the salient characteristics of the Islamic perspective on the framework of marketing mix. The paper analyses the five Ps of marketing mix which are product, price, promotion, place and people from the perspective of Islam. The paper adopts the methodology of evaluating the prevailing practices of marketing mix from an Islamic perspective with the sole aim to highlight the efficacy and strength of an Islamic ethical framework. Finally, the paper illustrates that Islam provides a framework for the creating and sustaining of a strong ethical marketing culture.
format	Article
author	Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman
author_facet	Ishak, Mohd. Shuhaimi Abdullah @ Chuah Hock Leng, Osman
author_sort	Ishak, Mohd. Shuhaimi
title	Islamic perspective on marketing mix
title_short	Islamic perspective on marketing mix
title_full	Islamic perspective on marketing mix
title_fullStr	Islamic perspective on marketing mix
title_full_unstemmed	Islamic perspective on marketing mix
title_sort	islamic perspective on marketing mix
publisher	The Social Sciences Research Society
publishDate	2012
url	http://irep.iium.edu.my/34063/1/Islamic_Perspective_on_marketing_mx.pdf http://irep.iium.edu.my/34063/ http://www.sobiad.org/ejournals/journal_IJBM/index.html
_version_	1643610558502535168
score	13.211869

Islamic perspective on marketing mix

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