Customer knowledge management, trust, commitment and customer lifetime value in islamic insurance industry
This study is to examine the influence of customer knowledge management on customer lifetime value in the Islamic insurance industry. A research framework is proposed to determine the relations between customer knowledge management, trust, commitment and customer lifetime value. The population of...
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2012
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/27514/1/5.pdf http://irep.iium.edu.my/27514/ |
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| Summary: | This study is to examine the influence of customer knowledge management on customer
lifetime value in the Islamic insurance industry. A research framework is proposed to
determine the relations between customer knowledge management, trust, commitment
and customer lifetime value. The population of the study will consist of customers who
have subscribed to the Islamic insurance products and services. Four main regions in
Malaysia namely North, South, East and Central will be selected as a study setting for
this study. Structural Equation Modeling will be applied to test the constructs’
relationships. It is expected that findings from this study will contribute to the existing
literature to both theoretical and managerial approaches in order to better understand the
pattern of customer knowledge management and customer lifetime value, especially in
Islamic insurance industry settings. |
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