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Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran

This study gives a reports on e-service quality and consumer purchase intention toward online ticketing, in this research we tried to find out why some group of people have stick to traditional channel for their purchase and some other group prefer to use online channel as a tool of shopping. The...

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Main Authors: Nikhashemi, Seyed Rajab, Haque, A. K. M. Ahasanul, Yasmin, Farzana, Khatibi, Ali
Format: Article
Language:English
Published: IACSIT Press 2012
Subjects:
HE Transportation and Communications
Online Access:http://irep.iium.edu.my/26609/1/Service_Quality_and_Consumer_Purchasing_Intention_-_conf.pdf
http://irep.iium.edu.my/26609/
http://www.ipedr.com/vol38/031-ICEBI2012-A10046.pdf
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spelling my.iium.irep.266092012-11-12T00:23:50Z http://irep.iium.edu.my/26609/ Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran Nikhashemi, Seyed Rajab Haque, A. K. M. Ahasanul Yasmin, Farzana Khatibi, Ali HE Transportation and Communications This study gives a reports on e-service quality and consumer purchase intention toward online ticketing, in this research we tried to find out why some group of people have stick to traditional channel for their purchase and some other group prefer to use online channel as a tool of shopping. The outcome of this study demonstrated a comprehensively integrated framework that can utilize by the policy makers and business enterprises to understand significant relationships among dimensions of e-service quality, perceive of usability, perceived risk and internet knowledge. Also this research considered how price perception and online trust can be utilized to understand the consumer purchase intention toward online ticketing. In addition the other factor which has made our study sophisticated is e-service quality which has significant effect on consumer purchase intention behavior to have online purchase. However further research is needed to examine these factors in Iran with the additional samples before generalization can be made. Upon of that, it is also necessary to review consumer purchasing behavior in making decision to use internet as mean of purchasing online rather than the traditional way. IACSIT Press 2012 Article REM application/pdf en http://irep.iium.edu.my/26609/1/Service_Quality_and_Consumer_Purchasing_Intention_-_conf.pdf Nikhashemi, Seyed Rajab and Haque, A. K. M. Ahasanul and Yasmin, Farzana and Khatibi, Ali (2012) Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran. International Proceedings of Economic Development and Research, 38. pp. 150-154. ISSN 2010-4626 http://www.ipedr.com/vol38/031-ICEBI2012-A10046.pdf
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic HE Transportation and Communications
spellingShingle HE Transportation and Communications
Nikhashemi, Seyed Rajab
Haque, A. K. M. Ahasanul
Yasmin, Farzana
Khatibi, Ali
Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
description This study gives a reports on e-service quality and consumer purchase intention toward online ticketing, in this research we tried to find out why some group of people have stick to traditional channel for their purchase and some other group prefer to use online channel as a tool of shopping. The outcome of this study demonstrated a comprehensively integrated framework that can utilize by the policy makers and business enterprises to understand significant relationships among dimensions of e-service quality, perceive of usability, perceived risk and internet knowledge. Also this research considered how price perception and online trust can be utilized to understand the consumer purchase intention toward online ticketing. In addition the other factor which has made our study sophisticated is e-service quality which has significant effect on consumer purchase intention behavior to have online purchase. However further research is needed to examine these factors in Iran with the additional samples before generalization can be made. Upon of that, it is also necessary to review consumer purchasing behavior in making decision to use internet as mean of purchasing online rather than the traditional way.
format Article
author Nikhashemi, Seyed Rajab
Haque, A. K. M. Ahasanul
Yasmin, Farzana
Khatibi, Ali
author_facet Nikhashemi, Seyed Rajab
Haque, A. K. M. Ahasanul
Yasmin, Farzana
Khatibi, Ali
author_sort Nikhashemi, Seyed Rajab
title Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
title_short Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
title_full Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
title_fullStr Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
title_full_unstemmed Service quality and consumer purchasing intention toward online ticketing: an empirical study in Iran
title_sort service quality and consumer purchasing intention toward online ticketing: an empirical study in iran
publisher IACSIT Press
publishDate 2012
url http://irep.iium.edu.my/26609/1/Service_Quality_and_Consumer_Purchasing_Intention_-_conf.pdf
http://irep.iium.edu.my/26609/
http://www.ipedr.com/vol38/031-ICEBI2012-A10046.pdf
_version_ 1643609171979927552
score 13.211869

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