Study on consumer perception towards online ticketing in Malaysia
This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peopl...
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| Main Authors: | , , , |
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| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf http://irep.iium.edu.my/11006/ http://www.unirazak.edu.my/colloquium2011/eproceedings/24.%20MKT-Nikhashemi.pdf |
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