What you see is not what you get: a case of the quality of services
A brief investigation of quality services in one of the kulliyyahs in IIUM. The study was based on the SERVQUAL framework. The study managed to highlight some of the service aspects that needs to be improved for customer satisfaction.
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English |
| Published: |
IIUM Press
2011
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/25599/1/25599_Chapter_6.pdf http://irep.iium.edu.my/25599/ http://rms.research.iium.edu.my/bookstore/default.aspx |
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