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What you see is not what you get: a case of the quality of services

A brief investigation of quality services in one of the kulliyyahs in IIUM. The study was based on the SERVQUAL framework. The study managed to highlight some of the service aspects that needs to be improved for customer satisfaction.

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Bibliographic Details
Main Authors: Ibn Usman, Muhammad Awwal, Mohd Ali, Hairuddin
Format: Book Chapter
Language:English
Published: IIUM Press 2011
Subjects:
LB2300 Higher Education
Online Access:http://irep.iium.edu.my/25599/1/25599_Chapter_6.pdf
http://irep.iium.edu.my/25599/
http://rms.research.iium.edu.my/bookstore/default.aspx
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spelling my.iium.irep.255992021-07-05T07:38:46Z http://irep.iium.edu.my/25599/ What you see is not what you get: a case of the quality of services Ibn Usman, Muhammad Awwal Mohd Ali, Hairuddin LB2300 Higher Education A brief investigation of quality services in one of the kulliyyahs in IIUM. The study was based on the SERVQUAL framework. The study managed to highlight some of the service aspects that needs to be improved for customer satisfaction. IIUM Press 2011 Book Chapter PeerReviewed application/pdf en http://irep.iium.edu.my/25599/1/25599_Chapter_6.pdf Ibn Usman, Muhammad Awwal and Mohd Ali, Hairuddin (2011) What you see is not what you get: a case of the quality of services. In: Quality educational management. IIUM Press, Kuala Lumpur, pp. 69-88. ISBN 9789674180126 http://rms.research.iium.edu.my/bookstore/default.aspx
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic LB2300 Higher Education
spellingShingle LB2300 Higher Education
Ibn Usman, Muhammad Awwal
Mohd Ali, Hairuddin
What you see is not what you get: a case of the quality of services
description A brief investigation of quality services in one of the kulliyyahs in IIUM. The study was based on the SERVQUAL framework. The study managed to highlight some of the service aspects that needs to be improved for customer satisfaction.
format Book Chapter
author Ibn Usman, Muhammad Awwal
Mohd Ali, Hairuddin
author_facet Ibn Usman, Muhammad Awwal
Mohd Ali, Hairuddin
author_sort Ibn Usman, Muhammad Awwal
title What you see is not what you get: a case of the quality of services
title_short What you see is not what you get: a case of the quality of services
title_full What you see is not what you get: a case of the quality of services
title_fullStr What you see is not what you get: a case of the quality of services
title_full_unstemmed What you see is not what you get: a case of the quality of services
title_sort what you see is not what you get: a case of the quality of services
publisher IIUM Press
publishDate 2011
url http://irep.iium.edu.my/25599/1/25599_Chapter_6.pdf
http://irep.iium.edu.my/25599/
http://rms.research.iium.edu.my/bookstore/default.aspx
_version_ 1705056458771529728
score 13.211869

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