Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessi...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society (HRMARS)
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/117854/1/exploring-the-nexus-between-social-media-and-online-shopping-a-malaysian-consumer-perspective-with-an-emphasis-on-islamic-ethics.pdf http://irep.iium.edu.my/117854/ https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389 |
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