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Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics

This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessi...

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Main Authors: Ramdzan Ali, Al Amirul Eimer, Mohd Basari, Shahrul Nizam, Abdullah, Nur Nabilah, Ramli, Mohd Safwan, Ayob, Nur Hidayah, Yaacob, Noor Junaini Arwin
Format: Article
Language:English
Published: Human Resource Management Academic Research Society (HRMARS) 2024
Subjects:
H61.8 Communication of information
Online Access:http://irep.iium.edu.my/117854/1/exploring-the-nexus-between-social-media-and-online-shopping-a-malaysian-consumer-perspective-with-an-emphasis-on-islamic-ethics.pdf
http://irep.iium.edu.my/117854/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389
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spelling my.iium.irep.1178542024-12-31T15:31:19Z http://irep.iium.edu.my/117854/ Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics Ramdzan Ali, Al Amirul Eimer Mohd Basari, Shahrul Nizam Abdullah, Nur Nabilah Ramli, Mohd Safwan Ayob, Nur Hidayah Yaacob, Noor Junaini Arwin H61.8 Communication of information This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessibility, and the propensity to make online purchases. Through a comprehensive Pearson Correlation analysis, the study identifies a strong positive correlation between these social media characteristics and purchase intentions. Additionally, the research highlights the significant impact of attitude, particularly when shaped by Islamic ethics, on purchasing decisions. The findings suggest that optimizing specific social media elements can enhance consumer engagement and conversion rates in Malaysia, while also enriching theoretical discussions by integrating cultural and ethical dimensions into models of online consumer behavior (Ranawi et al., 2019; Peña-García et al., 2020). Human Resource Management Academic Research Society (HRMARS) 2024-08-30 Article NonPeerReviewed application/pdf en http://irep.iium.edu.my/117854/1/exploring-the-nexus-between-social-media-and-online-shopping-a-malaysian-consumer-perspective-with-an-emphasis-on-islamic-ethics.pdf Ramdzan Ali, Al Amirul Eimer and Mohd Basari, Shahrul Nizam and Abdullah, Nur Nabilah and Ramli, Mohd Safwan and Ayob, Nur Hidayah and Yaacob, Noor Junaini Arwin (2024) Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics. International Journal of Academic Research in Business and Social Sciences, 14 (8). pp. 3379-3392. E-ISSN 2222-6990 https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389 DOI:10.6007/IJARBSS/v14-i8/22303
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
topic H61.8 Communication of information
spellingShingle H61.8 Communication of information
Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Abdullah, Nur Nabilah
Ramli, Mohd Safwan
Ayob, Nur Hidayah
Yaacob, Noor Junaini Arwin
Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
description This research investigates the influence of social media dynamics on the online purchase intentions of Malaysian consumers, employing the Theory of Planned Behavior. It examines the relationship between social media attributes such as community sense, usefulness, openness, participation, and accessibility, and the propensity to make online purchases. Through a comprehensive Pearson Correlation analysis, the study identifies a strong positive correlation between these social media characteristics and purchase intentions. Additionally, the research highlights the significant impact of attitude, particularly when shaped by Islamic ethics, on purchasing decisions. The findings suggest that optimizing specific social media elements can enhance consumer engagement and conversion rates in Malaysia, while also enriching theoretical discussions by integrating cultural and ethical dimensions into models of online consumer behavior (Ranawi et al., 2019; Peña-García et al., 2020).
format Article
author Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Abdullah, Nur Nabilah
Ramli, Mohd Safwan
Ayob, Nur Hidayah
Yaacob, Noor Junaini Arwin
author_facet Ramdzan Ali, Al Amirul Eimer
Mohd Basari, Shahrul Nizam
Abdullah, Nur Nabilah
Ramli, Mohd Safwan
Ayob, Nur Hidayah
Yaacob, Noor Junaini Arwin
author_sort Ramdzan Ali, Al Amirul Eimer
title Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
title_short Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
title_full Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
title_fullStr Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
title_full_unstemmed Exploring the Nexus between Social Media and Online Shopping: A Malaysian Consumer Perspective with an Emphasis on Islamic Ethics
title_sort exploring the nexus between social media and online shopping: a malaysian consumer perspective with an emphasis on islamic ethics
publisher Human Resource Management Academic Research Society (HRMARS)
publishDate 2024
url http://irep.iium.edu.my/117854/1/exploring-the-nexus-between-social-media-and-online-shopping-a-malaysian-consumer-perspective-with-an-emphasis-on-islamic-ethics.pdf
http://irep.iium.edu.my/117854/
https://hrmars.com/index.php/journals/journaldetail/IJARBSS/87/389
_version_ 1821105168073097216
score 13.23648

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