The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning
he Electronic Customer Relationship Management (E-CRM), as the primary e- commerce strategy, encompasses the integration of management, applications, and software with a key objective of enhancing customer service, fostering customer relationships, and retaining valuable clientele. In this pilot stu...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Asian Scholars Network
2024
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/113916/7/113916_The%20influence%20of%20electronic%20customer%20relationship.pdf http://irep.iium.edu.my/113916/ https://myjms.mohe.gov.my/index.php/ajrbm/article/view/26651/14727 https://doi.org/10.55057/ajrbm.2024.6.2.5 |
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