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The influence of electronic customer relationship management (E-CRM) on customer satisfaction (CS) and customer loyalty (CL): a pilot study in Malaysian private institute of higher learning

he Electronic Customer Relationship Management (E-CRM), as the primary e- commerce strategy, encompasses the integration of management, applications, and software with a key objective of enhancing customer service, fostering customer relationships, and retaining valuable clientele. In this pilot stu...

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Bibliographic Details
Main Authors: Abdullah, Siti Salmiah, Abdul Wahid, Nur Kamariah, Abdul Razak, Arbaiah, Jan, Muhammad Tahir
Format: Article
Language:English
Published: Asian Scholars Network 2024
Subjects:
HB201 Value. Utility
HB238 Competition. Production. Wealth
HF5410 Marketing. Distribution of products
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
HF5548.7 Industrial psychology
HF5801 Advertising
T Technology (General)
Online Access:http://irep.iium.edu.my/113916/7/113916_The%20influence%20of%20electronic%20customer%20relationship.pdf
http://irep.iium.edu.my/113916/
https://myjms.mohe.gov.my/index.php/ajrbm/article/view/26651/14727
https://doi.org/10.55057/ajrbm.2024.6.2.5
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Internet

http://irep.iium.edu.my/113916/7/113916_The%20influence%20of%20electronic%20customer%20relationship.pdf
http://irep.iium.edu.my/113916/
https://myjms.mohe.gov.my/index.php/ajrbm/article/view/26651/14727
https://doi.org/10.55057/ajrbm.2024.6.2.5

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