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Study on consumer perception towards online ticketing in Malaysia

This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peopl...

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Main Authors:	Nikhashemi, Seyed Rajab, Yasmin, Farzana, Haque, A. K. M. Ahasanul, Khatibi, Ali
Format:	Conference or Workshop Item
Language:	English
Published:	2011
Subjects:	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
Online Access:	http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf http://irep.iium.edu.my/11006/ http://www.unirazak.edu.my/colloquium2011/eproceedings/24.%20MKT-Nikhashemi.pdf
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id	my.iium.irep.11006
record_format	dspace
spelling	my.iium.irep.110062013-06-13T17:22:42Z http://irep.iium.edu.my/11006/ Study on consumer perception towards online ticketing in Malaysia Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way. 2011 Conference or Workshop Item REM application/pdf en http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf Nikhashemi, Seyed Rajab and Yasmin, Farzana and Haque, A. K. M. Ahasanul and Khatibi, Ali (2011) Study on consumer perception towards online ticketing in Malaysia. In: International Research Conference and Colloquium, 10-11 Oct 2011 , Kuala Lumpur, Malaysia. http://www.unirazak.edu.my/colloquium2011/eproceedings/24.%20MKT-Nikhashemi.pdf
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc
spellingShingle	HC79 Special topics. Including air pollution, consumer demands,famines, flow of fund etc Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali Study on consumer perception towards online ticketing in Malaysia
description	This paper gives a report of a study that investigated peoples‟ perception of online buying tickets (e-ticketing) as well as why some people use this facility while some who do not use it stick to the traditional way to fulfill their needs. In addition, factors such as what inform peoples‟ eagerness and unwillingness to use internet facilities are also examined. The outcome of this research showed a comprehensively integrated framework that can be utilized by policy makers and business enterprises to understand the dynamic relationships among dimensions of perceived risk, user trustworthiness, usefulness, familiarity and confidence. Also, this study considered how price perception and internet security can be utilized to understand the consumers‟ perception. However, further research is needed to examine these factors in Malaysia with additional samples before generalization can be made. Moreover, it is also necessary to review consumers‟ purchasing behavior in making the decision to use the internet as a means of buying online rather than the traditional way.
format	Conference or Workshop Item
author	Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali
author_facet	Nikhashemi, Seyed Rajab Yasmin, Farzana Haque, A. K. M. Ahasanul Khatibi, Ali
author_sort	Nikhashemi, Seyed Rajab
title	Study on consumer perception towards online ticketing in Malaysia
title_short	Study on consumer perception towards online ticketing in Malaysia
title_full	Study on consumer perception towards online ticketing in Malaysia
title_fullStr	Study on consumer perception towards online ticketing in Malaysia
title_full_unstemmed	Study on consumer perception towards online ticketing in Malaysia
title_sort	study on consumer perception towards online ticketing in malaysia
publishDate	2011
url	http://irep.iium.edu.my/11006/4/386Study_on_customer_perception_towards_online-ticketing_in_Malaysia.pdf http://irep.iium.edu.my/11006/ http://www.unirazak.edu.my/colloquium2011/eproceedings/24.%20MKT-Nikhashemi.pdf
_version_	1643606442039574528
score	13.211869

Study on consumer perception towards online ticketing in Malaysia

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