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Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics

The market for halal cosmetics has recently grown due to factors including the expanding Muslim populace and their choice of pleasant, hygienic, and secure cosmetics. This study investigates consumer willingness for halal cosmetics adoption and considers the ramifications of such adoption. In addi...

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书目详细资料
主要作者:	Haque, A. K. M. Ahasanul
格式:	Proceeding Paper
语言:	English
出版:	2023
主题:	HF5001 Business. Business Administration
在线阅读:	http://irep.iium.edu.my/109784/7/109784_IMPACT%20OF%20DIFFUSION%20OF%20INNOVATION%20AMONG%20PAKISTANI%20CONSUMERS%27%20ADOPTION%20OF%20HALAL%20COSMETICS.pdf http://irep.iium.edu.my/109784/
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