Staff View: Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics

Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics

The market for halal cosmetics has recently grown due to factors including the expanding Muslim populace and their choice of pleasant, hygienic, and secure cosmetics. This study investigates consumer willingness for halal cosmetics adoption and considers the ramifications of such adoption. In addi...

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Main Author:	Haque, A. K. M. Ahasanul
Format:	Proceeding Paper
Language:	English
Published:	2023
Subjects:	HF5001 Business. Business Administration
Online Access:	http://irep.iium.edu.my/109784/7/109784_IMPACT%20OF%20DIFFUSION%20OF%20INNOVATION%20AMONG%20PAKISTANI%20CONSUMERS%27%20ADOPTION%20OF%20HALAL%20COSMETICS.pdf http://irep.iium.edu.my/109784/
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spelling	my.iium.irep.1097842024-01-09T08:43:11Z http://irep.iium.edu.my/109784/ Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics Haque, A. K. M. Ahasanul HF5001 Business. Business Administration The market for halal cosmetics has recently grown due to factors including the expanding Muslim populace and their choice of pleasant, hygienic, and secure cosmetics. This study investigates consumer willingness for halal cosmetics adoption and considers the ramifications of such adoption. In addition, it investigates how trust mediates between customers' knowledge of halal products and social influence by integrating the diffusion of innovation theory. The SEM-PLS technique is used in this study to examine both direct and mediated relationships between the hypothesized components. The results show that all examined variables have a substantial influence on whether halal cosmetics are adopted. The relationship between halal knowledge and social influence is found to depend heavily on trust. Nevertheless, despite consumer demand, halal cosmetics in Pakistan are still very uncommon for several reasons. This research aims to examine variables affecting the usage of halal cosmetics in Pakistan. It will provide certifying organizations and cosmetic manufacturers with significant information that will help them gain the trust of consumers and contribute to the existing body of knowledge. This research takes a quantitative approach, analyzing the co llected data using multivariate statistical methods and descriptive statistics. The sample, which was constructed by purposive sampling, contained a total of 396 respondents out of 375 after screening and sorting: partial or missing data. Due to limitations, the study concentrated on three of Pakistan's largest cities, Karachi, Lahore, and Faisalabad for their dense populations and varied cultures. By carefully weighing factors including gender, age, and education, the research sample was chosen to assure representativeness and reduce any potential biases. The conceptual framework, the research questions, and the generated hypotheses were tested in the study using an administered questionnaire survey approach. 2023-12 Proceeding Paper PeerReviewed application/pdf en http://irep.iium.edu.my/109784/7/109784_IMPACT%20OF%20DIFFUSION%20OF%20INNOVATION%20AMONG%20PAKISTANI%20CONSUMERS%27%20ADOPTION%20OF%20HALAL%20COSMETICS.pdf Haque, A. K. M. Ahasanul (2023) Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics. In: KLiBEL29 & KLiCELS22, 16-17 December 2023, Bangi Resort Hotel.
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	HF5001 Business. Business Administration
spellingShingle	HF5001 Business. Business Administration Haque, A. K. M. Ahasanul Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
description	The market for halal cosmetics has recently grown due to factors including the expanding Muslim populace and their choice of pleasant, hygienic, and secure cosmetics. This study investigates consumer willingness for halal cosmetics adoption and considers the ramifications of such adoption. In addition, it investigates how trust mediates between customers' knowledge of halal products and social influence by integrating the diffusion of innovation theory. The SEM-PLS technique is used in this study to examine both direct and mediated relationships between the hypothesized components. The results show that all examined variables have a substantial influence on whether halal cosmetics are adopted. The relationship between halal knowledge and social influence is found to depend heavily on trust. Nevertheless, despite consumer demand, halal cosmetics in Pakistan are still very uncommon for several reasons. This research aims to examine variables affecting the usage of halal cosmetics in Pakistan. It will provide certifying organizations and cosmetic manufacturers with significant information that will help them gain the trust of consumers and contribute to the existing body of knowledge. This research takes a quantitative approach, analyzing the co llected data using multivariate statistical methods and descriptive statistics. The sample, which was constructed by purposive sampling, contained a total of 396 respondents out of 375 after screening and sorting: partial or missing data. Due to limitations, the study concentrated on three of Pakistan's largest cities, Karachi, Lahore, and Faisalabad for their dense populations and varied cultures. By carefully weighing factors including gender, age, and education, the research sample was chosen to assure representativeness and reduce any potential biases. The conceptual framework, the research questions, and the generated hypotheses were tested in the study using an administered questionnaire survey approach.
format	Proceeding Paper
author	Haque, A. K. M. Ahasanul
author_facet	Haque, A. K. M. Ahasanul
author_sort	Haque, A. K. M. Ahasanul
title	Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
title_short	Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
title_full	Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
title_fullStr	Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
title_full_unstemmed	Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics
title_sort	impact of diffusion of innovation among pakistani consumers' adoption of halal cosmetics
publishDate	2023
url	http://irep.iium.edu.my/109784/7/109784_IMPACT%20OF%20DIFFUSION%20OF%20INNOVATION%20AMONG%20PAKISTANI%20CONSUMERS%27%20ADOPTION%20OF%20HALAL%20COSMETICS.pdf http://irep.iium.edu.my/109784/
_version_	1789424035679961088
score	13.211869

Impact of diffusion of innovation among Pakistani consumers' adoption of Halal cosmetics

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