Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience

Grocery stores are known as an important link in the food delivery system and a vital element of the retail industry spheres. Some supermarkets have gone to considerable lengths to collaborate with local suppliers to benefit both the consumer and the community. Palestine appears to be regarded as an...

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Main Author: Haque, A. K. M. Ahasanul
Format: Conference or Workshop Item
Language:English
English
Published: 2022
Subjects:
Online Access:http://irep.iium.edu.my/101219/2/GIMAC%2013%20-%20Proceedings%20Book%20-%20Abstracts.pdf
http://irep.iium.edu.my/101219/10/Paper%20Grocery%20Products%20%28Abstract%29.pdf
http://irep.iium.edu.my/101219/
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spelling my.iium.irep.1012192022-12-02T09:31:43Z http://irep.iium.edu.my/101219/ Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience Haque, A. K. M. Ahasanul HF5001 Business. Business Administration HF5475.I74 Halal business, entrepreneur, marketing, management, and administration Grocery stores are known as an important link in the food delivery system and a vital element of the retail industry spheres. Some supermarkets have gone to considerable lengths to collaborate with local suppliers to benefit both the consumer and the community. Palestine appears to be regarded as an uncommon marketplace, as a customer has discovered over time how to bridge the gap between what they create locally and where they can sell it locally under certain conditions. Therefore, this study is an underlying integrated way of critical influencing factors on the loyalty of grocery products marketing in Palestine. A field survey questionnaire was employed in this study. Data were collected via a structured self-administered questionnaire, with analysis techniques outlined using Structural Equation Modelling (SEM). The findings revealed that the identified and investigated key parameters of brand strategy, as well as the relationship and impact of brand strategy, as well as other research factors such as relationship marketing and service quality, have an impact on Palestinian purchase decisions regarding grocery products and determining customer satisfaction and loyalty to grocery stores. The findings revealed that the identified and investigated key parameters of brand strategy, as well as the relationship and impact of brand strategy, as well as other research factors such as relationship marketing and service quality, have an impact on purchase decisions of grocery products and determining customer satisfaction and loyalty to grocery stores. In addition, this study has made a significant contribution to the Palestinian government's understanding of customer perceptions of relevant aspects that may aid decision-making for future policies on food and other grocery products. 2022-10-18 Conference or Workshop Item PeerReviewed application/pdf en http://irep.iium.edu.my/101219/2/GIMAC%2013%20-%20Proceedings%20Book%20-%20Abstracts.pdf application/pdf en http://irep.iium.edu.my/101219/10/Paper%20Grocery%20Products%20%28Abstract%29.pdf Haque, A. K. M. Ahasanul (2022) Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience. In: GIMAC 13:13 th Global Islamic Marketing Conference to be held in Istanbul-Turkey, Oct 18-20, 2022., 18-20 October 2022, Istanbul, Turkey. (In Press)
institution Universiti Islam Antarabangsa Malaysia
building IIUM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider International Islamic University Malaysia
content_source IIUM Repository (IREP)
url_provider http://irep.iium.edu.my/
language English
English
topic HF5001 Business. Business Administration
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
spellingShingle HF5001 Business. Business Administration
HF5475.I74 Halal business, entrepreneur, marketing, management, and administration
Haque, A. K. M. Ahasanul
Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
description Grocery stores are known as an important link in the food delivery system and a vital element of the retail industry spheres. Some supermarkets have gone to considerable lengths to collaborate with local suppliers to benefit both the consumer and the community. Palestine appears to be regarded as an uncommon marketplace, as a customer has discovered over time how to bridge the gap between what they create locally and where they can sell it locally under certain conditions. Therefore, this study is an underlying integrated way of critical influencing factors on the loyalty of grocery products marketing in Palestine. A field survey questionnaire was employed in this study. Data were collected via a structured self-administered questionnaire, with analysis techniques outlined using Structural Equation Modelling (SEM). The findings revealed that the identified and investigated key parameters of brand strategy, as well as the relationship and impact of brand strategy, as well as other research factors such as relationship marketing and service quality, have an impact on Palestinian purchase decisions regarding grocery products and determining customer satisfaction and loyalty to grocery stores. The findings revealed that the identified and investigated key parameters of brand strategy, as well as the relationship and impact of brand strategy, as well as other research factors such as relationship marketing and service quality, have an impact on purchase decisions of grocery products and determining customer satisfaction and loyalty to grocery stores. In addition, this study has made a significant contribution to the Palestinian government's understanding of customer perceptions of relevant aspects that may aid decision-making for future policies on food and other grocery products.
format Conference or Workshop Item
author Haque, A. K. M. Ahasanul
author_facet Haque, A. K. M. Ahasanul
author_sort Haque, A. K. M. Ahasanul
title Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
title_short Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
title_full Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
title_fullStr Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
title_full_unstemmed Integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the Palestine market experience
title_sort integrated effects of marketing stimuli towards gaining competitive supply-chain of grocery products: the palestine market experience
publishDate 2022
url http://irep.iium.edu.my/101219/2/GIMAC%2013%20-%20Proceedings%20Book%20-%20Abstracts.pdf
http://irep.iium.edu.my/101219/10/Paper%20Grocery%20Products%20%28Abstract%29.pdf
http://irep.iium.edu.my/101219/
_version_ 1751535918267760640
score 13.211869