Staff View: Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?

Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?

The East Coast islands of Malaysia are becoming increasingly popular as a world-class nature tourism destination. Not only are they naturally beautiful and accessible, they are also attractive and appear as a destination image. However, whether satisfaction based on the aesthetic quality of the isla...

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Main Authors:	Saad, Mazni, Lokman, Ainun Khadijah, Ong, Mohd Hanafi Azman, Othman, Nor'Ain
Format:	Article
Language:	English
Published:	Borneo Tourism Research Centre (BTRC) 2022
Subjects:	G156.5.S87 Sustainable tourism
Online Access:	http://irep.iium.edu.my/100795/7/100795_Aesthetic%20qualities%20of%20island%20tourism.pdf http://irep.iium.edu.my/100795/ https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism/article/view/3918/2527 https://doi.org/10.51200/bimpeagajtsd.v11i1.3918
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id	my.iium.irep.100795
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spelling	my.iium.irep.1007952022-10-25T03:55:27Z http://irep.iium.edu.my/100795/ Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists? Saad, Mazni Lokman, Ainun Khadijah Ong, Mohd Hanafi Azman Othman, Nor'Ain G156.5.S87 Sustainable tourism The East Coast islands of Malaysia are becoming increasingly popular as a world-class nature tourism destination. Not only are they naturally beautiful and accessible, they are also attractive and appear as a destination image. However, whether satisfaction based on the aesthetic quality of the island is sufficient in determining a tourist’s duration of stay is being questioned. This study, therefore, sets out two objectives to investigate the relationship between Aesthetic qualities and Tourist Satisfaction: (1) to investigate which aesthetic quality has a significant influence on tourist satisfaction of Malaysia's East Coast islands, and (2) to determine whether the length of stay has a significant influence on tourist satisfaction of the East Coast islands of Malaysia. This study is quantitative and cross-sectional. Smart PLS-SEM analysis was used on 150 responses; the 5000 replication of samples reveals that all aesthetic qualities contributed to tourist satisfaction. The ANOVA analysis, supported by the post hoc multiple comparison analysis among the groups, the Least Square Difference (i.e., LSD) Fisher's Test, and Games-Howell Test, yielded intriguing results for the significant difference between the duration of stay groups on these islands. All aesthetic qualities, especially scenery, showed significant differences during a short stay. The findings would raise public awareness of the importance of sustaining the aesthetic quality of island tourism while also benefiting many stakeholders. There is also a need for more promotional efforts to extend the tourists' duration of stay. However, generalizations of the results of this study are limited to responses given mainly from three main islands of Terengganu. Borneo Tourism Research Centre (BTRC) 2022-10-20 Article PeerReviewed application/pdf en http://irep.iium.edu.my/100795/7/100795_Aesthetic%20qualities%20of%20island%20tourism.pdf Saad, Mazni and Lokman, Ainun Khadijah and Ong, Mohd Hanafi Azman and Othman, Nor'Ain (2022) Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists? BIMP-EAGA Journal for Sustainable Tourism Development, 11 (1). pp. 53-68. ISSN 2232-10603 https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism/article/view/3918/2527 https://doi.org/10.51200/bimpeagajtsd.v11i1.3918
institution	Universiti Islam Antarabangsa Malaysia
building	IIUM Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	International Islamic University Malaysia
content_source	IIUM Repository (IREP)
url_provider	http://irep.iium.edu.my/
language	English
topic	G156.5.S87 Sustainable tourism
spellingShingle	G156.5.S87 Sustainable tourism Saad, Mazni Lokman, Ainun Khadijah Ong, Mohd Hanafi Azman Othman, Nor'Ain Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
description	The East Coast islands of Malaysia are becoming increasingly popular as a world-class nature tourism destination. Not only are they naturally beautiful and accessible, they are also attractive and appear as a destination image. However, whether satisfaction based on the aesthetic quality of the island is sufficient in determining a tourist’s duration of stay is being questioned. This study, therefore, sets out two objectives to investigate the relationship between Aesthetic qualities and Tourist Satisfaction: (1) to investigate which aesthetic quality has a significant influence on tourist satisfaction of Malaysia's East Coast islands, and (2) to determine whether the length of stay has a significant influence on tourist satisfaction of the East Coast islands of Malaysia. This study is quantitative and cross-sectional. Smart PLS-SEM analysis was used on 150 responses; the 5000 replication of samples reveals that all aesthetic qualities contributed to tourist satisfaction. The ANOVA analysis, supported by the post hoc multiple comparison analysis among the groups, the Least Square Difference (i.e., LSD) Fisher's Test, and Games-Howell Test, yielded intriguing results for the significant difference between the duration of stay groups on these islands. All aesthetic qualities, especially scenery, showed significant differences during a short stay. The findings would raise public awareness of the importance of sustaining the aesthetic quality of island tourism while also benefiting many stakeholders. There is also a need for more promotional efforts to extend the tourists' duration of stay. However, generalizations of the results of this study are limited to responses given mainly from three main islands of Terengganu.
format	Article
author	Saad, Mazni Lokman, Ainun Khadijah Ong, Mohd Hanafi Azman Othman, Nor'Ain
author_facet	Saad, Mazni Lokman, Ainun Khadijah Ong, Mohd Hanafi Azman Othman, Nor'Ain
author_sort	Saad, Mazni
title	Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
title_short	Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
title_full	Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
title_fullStr	Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
title_full_unstemmed	Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?
title_sort	aesthetic qualities of island tourism in malaysia's east coast region: does duration of stay matter in satisfying tourists?
publisher	Borneo Tourism Research Centre (BTRC)
publishDate	2022
url	http://irep.iium.edu.my/100795/7/100795_Aesthetic%20qualities%20of%20island%20tourism.pdf http://irep.iium.edu.my/100795/ https://jurcon.ums.edu.my/ojums/index.php/j-sustainable-tourism/article/view/3918/2527 https://doi.org/10.51200/bimpeagajtsd.v11i1.3918
_version_	1748180282176962560
score	13.211869

Aesthetic qualities of island tourism in Malaysia's east coast region: does duration of stay matter in satisfying tourists?

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