E-marketing in Islamic markets
During the previous decade, there have been several innovations and improvements in the world of marketing. Parallelly, Muslims around the world are showing a growing readiness to apply Islamic principles to their business transactions. They want to know whether Internet marketing strategies are S...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Language: | English English |
| Published: |
Springer
2022
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/100784/7/100784_E-Marketing%20in%20Islamic%20Markets.pdf http://irep.iium.edu.my/100784/8/100784_E-marketing%20in%20Islamic%20markets_Scopus.pdf http://irep.iium.edu.my/100784/ https://link.springer.com/book/10.1007/978-3-030-98160-0 |
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| Summary: | During the previous decade, there have been several innovations and
improvements in the world of marketing. Parallelly, Muslims around the world are
showing a growing readiness to apply Islamic principles to their business transactions. They want to know whether Internet marketing strategies are Shari’ah
compliant or not. The Holy Quran contains rules and principles which are applicable
to all parts of human life, including business and marketing. E-marketing is a
relatively young academic and research topic that mixes marketing theories.
E-marketing acts as a vital link between consumer perspectives, which are often
“connected” to the digital world, and digital conversation interfaces when companies
want to convey relevant information to clients. Companies and marketers who are
interested in learning more about the Islamic cultural environment and want to
participate in it must carefully plan and implement marketing strategies that align
marketing best practices with Islamic social and cultural norms. Despite the fact that
e-marketing has spread around the world, many Muslims are still uninformed of its
position from an Islamic perspective and in terms of Islamic business principles and
practices. This chapter provides much-needed guidance to e-marketers who want to
target this lucrative and fast-rising client demographic on what to expect and avoid. |
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