CRM Tracking System in Database and Web
Currently, all companies' vision is to maximize the profit by gaining the customer satisfaction and customer loyalty. Using CRM Tracking System in Database and Web, the company can easily retrieve useful and necessary information. This project aims to track and update the business performanc...
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| Main Author: | |
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| Format: | Final Year Project |
| Language: | English |
| Published: |
Universiti Teknologi PETRONAS
2011
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| Online Access: | http://utpedia.utp.edu.my/10297/1/2011%20Bachelor%20-%20CRM%20Tracking%20System%20InDatabase%20And%20Web.pdf http://utpedia.utp.edu.my/10297/ |
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| Summary: | Currently, all companies' vision is to maximize the profit by gaining the customer
satisfaction and customer loyalty. Using CRM Tracking System in Database and
Web, the company can easily retrieve useful and necessary information. This project
aims to track and update the business performance of customer, from that
continuously push and manage their business with the company. Moreover, the
system can evaluate how close relationship with customer is, so that the company
can design more suitable strategy and program for different customer group. And
CRM Tracking System in Database and Web also aims to consolidate customer
information from various sources, for example, sales department, marketing
department, business partner department, etc ...
For the time being, it causes a lot of troubles if a person wants to know about those
information; for example, they do not know the full contact information of customer,
how active the relationship with the customer is, which wastes time and effort With
the help from technology, CRM Tracking System in Database and Web is a useful
tool to tackle that problem. Using its search engine, a user can find any information
regarding the categories such as active customer, inactive customer, event, interest
sector and certificate. Within the scope of this project, the system is developed
focusing on Sales Department at IBM Vietnam.
In general, to develop the system, a methodology of prototyping is chosen. This
methodology will perform the analysis, design, and implementation phase
concurrently, and all three phases are performed repeatedly in a cycle until the
system is completed. Other tools and mechanisms for researching and gathering
information as well as developing the system will be used such as: questionnaires,
programming languages and open source code |
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