Impact of colourism in social media advertisements on university students' attitude and purchasing behaviour
With the rapid rise of social media, social media advertising has become a crucial role in the online marketing environment, especially among university students, with the help of Internet connection, they prefer to buy products in online stores rather than traditional stores. However, social media...
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| Format: | Final Year Project / Dissertation / Thesis |
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2024
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| Online Access: | http://eprints.utar.edu.my/7054/1/2005727_Toh_Yan_Thong.pdf http://eprints.utar.edu.my/7054/ |
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