Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
This research purpose is to examine and evaluate the intention to adopt artificial intelligence in banking services in Malaysia. This study applied primary data collection method which is using Google Form questionnaire and survey, and the targeted respondents are Malaysia citizens that is 18 years...
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| Main Authors: | , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2024
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/6928/1/Lau_Yong_Zheng_20ABB01690.pdf http://eprints.utar.edu.my/6928/ |
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