Cover Image

Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services

This research purpose is to examine and evaluate the intention to adopt artificial intelligence in banking services in Malaysia. This study applied primary data collection method which is using Google Form questionnaire and survey, and the targeted respondents are Malaysia citizens that is 18 years...

Full description

Saved in:
Bibliographic Details
Main Authors: Lau, Yong Zheng, Lim, Wei Xiang, Wong, Xin Yi
Format: Final Year Project / Dissertation / Thesis
Published: 2024
Subjects:
HA Statistics
HM Sociology
Online Access:http://eprints.utar.edu.my/6928/1/Lau_Yong_Zheng_20ABB01690.pdf
http://eprints.utar.edu.my/6928/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-utar-eprints.6928
record_format eprints
spelling my-utar-eprints.69282025-02-03T07:27:38Z Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services Lau, Yong Zheng Lim, Wei Xiang Wong, Xin Yi HA Statistics HM Sociology This research purpose is to examine and evaluate the intention to adopt artificial intelligence in banking services in Malaysia. This study applied primary data collection method which is using Google Form questionnaire and survey, and the targeted respondents are Malaysia citizens that is 18 years old or above. There are five independent variables (perceived usefulness, perceived ease of use, perceived trust, perceived risk, subjective norms) and one dependent variable (intention to adopt artificial intelligence in banking services). 183 responses were collected for data analysis and SmartPLS 4 analysis software were used to analyse the data in this research. The result of the research has declared that there are 3 independent variables (perceived usefulness, perceived trust, subjective norms) are significant to the dependent variable, and 2 independent variables (perceived ease of use, perceived risk) is insignificant to the dependent variable. Furthermore, the research also provides appropriate implications, limitations, recommendations, and also reference of the study to future studies related to this topic. 2024-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6928/1/Lau_Yong_Zheng_20ABB01690.pdf Lau, Yong Zheng and Lim, Wei Xiang and Wong, Xin Yi (2024) Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services. Final Year Project, UTAR. http://eprints.utar.edu.my/6928/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HA Statistics
HM Sociology
spellingShingle HA Statistics
HM Sociology
Lau, Yong Zheng
Lim, Wei Xiang
Wong, Xin Yi
Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
description This research purpose is to examine and evaluate the intention to adopt artificial intelligence in banking services in Malaysia. This study applied primary data collection method which is using Google Form questionnaire and survey, and the targeted respondents are Malaysia citizens that is 18 years old or above. There are five independent variables (perceived usefulness, perceived ease of use, perceived trust, perceived risk, subjective norms) and one dependent variable (intention to adopt artificial intelligence in banking services). 183 responses were collected for data analysis and SmartPLS 4 analysis software were used to analyse the data in this research. The result of the research has declared that there are 3 independent variables (perceived usefulness, perceived trust, subjective norms) are significant to the dependent variable, and 2 independent variables (perceived ease of use, perceived risk) is insignificant to the dependent variable. Furthermore, the research also provides appropriate implications, limitations, recommendations, and also reference of the study to future studies related to this topic.
format Final Year Project / Dissertation / Thesis
author Lau, Yong Zheng
Lim, Wei Xiang
Wong, Xin Yi
author_facet Lau, Yong Zheng
Lim, Wei Xiang
Wong, Xin Yi
author_sort Lau, Yong Zheng
title Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
title_short Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
title_full Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
title_fullStr Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
title_full_unstemmed Analysing customer propensity for embracing Artificial Intelligence (AI) in banking services
title_sort analysing customer propensity for embracing artificial intelligence (ai) in banking services
publishDate 2024
url http://eprints.utar.edu.my/6928/1/Lau_Yong_Zheng_20ABB01690.pdf
http://eprints.utar.edu.my/6928/
_version_ 1823544764565291008
score 13.23648

Similar Items