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Factors affecting consumers’ intention towards green banking in Malaysia

As green banking is a new trend in Malaysia, some Malaysians are still unfamiliar with and unaware of the idea of green banking. Also, there are insufficient studies in Malaysia that are related to consumers’ intention towards green banking. Therefore, this study aims to examine the factors affectin...

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Main Authors:	Yee, Candy Jia En, Chan, Li Yi, Chung, Yen Zhi, Teng, Zi Man
Format:	Final Year Project / Dissertation / Thesis
Published:	2024
Subjects:	HA Statistics HG Finance
Online Access:	http://eprints.utar.edu.my/6920/1/Candy_Yee_Jia_En_2004685_(1).pdf http://eprints.utar.edu.my/6920/
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id	my-utar-eprints.6920
record_format	eprints
spelling	my-utar-eprints.69202025-01-24T04:25:47Z Factors affecting consumers’ intention towards green banking in Malaysia Yee, Candy Jia En Chan, Li Yi Chung, Yen Zhi Teng, Zi Man HA Statistics HG Finance As green banking is a new trend in Malaysia, some Malaysians are still unfamiliar with and unaware of the idea of green banking. Also, there are insufficient studies in Malaysia that are related to consumers’ intention towards green banking. Therefore, this study aims to examine the factors affecting consumers’ intention towards green banking in Malaysia. The factors include consumer awareness, subjective norms, perceived trust, and security and privacy. Besides, questionnaires were distributed to 384 Malaysians to collect the primary data and information to assess the respondents’ understanding of green banking. In this study, several analysis tests have been carried out using SPSS version 29.0, including descriptive analysis, reliability test, multicollinearity test, normality test, multiple linear regression analysis, and Pearson correlation. The analysis results show that perceived trust has an insignificant influence on consumers’ intention to engage in green banking in Malaysia. However, the analysis indicated that consumer awareness, subjective norms, and security and privacy have significantly affected the consumers’ intention towards green banking in Malaysia. Therefore, this study is helpful for professionals in a particular field who are willing to improve their intention towards green banking and contribute to a more in-depth and comprehensive research study 2024-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6920/1/Candy_Yee_Jia_En_2004685_(1).pdf Yee, Candy Jia En and Chan, Li Yi and Chung, Yen Zhi and Teng, Zi Man (2024) Factors affecting consumers’ intention towards green banking in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6920/
institution	Universiti Tunku Abdul Rahman
building	UTAR Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Tunku Abdul Rahman
content_source	UTAR Institutional Repository
url_provider	http://eprints.utar.edu.my
topic	HA Statistics HG Finance
spellingShingle	HA Statistics HG Finance Yee, Candy Jia En Chan, Li Yi Chung, Yen Zhi Teng, Zi Man Factors affecting consumers’ intention towards green banking in Malaysia
description	As green banking is a new trend in Malaysia, some Malaysians are still unfamiliar with and unaware of the idea of green banking. Also, there are insufficient studies in Malaysia that are related to consumers’ intention towards green banking. Therefore, this study aims to examine the factors affecting consumers’ intention towards green banking in Malaysia. The factors include consumer awareness, subjective norms, perceived trust, and security and privacy. Besides, questionnaires were distributed to 384 Malaysians to collect the primary data and information to assess the respondents’ understanding of green banking. In this study, several analysis tests have been carried out using SPSS version 29.0, including descriptive analysis, reliability test, multicollinearity test, normality test, multiple linear regression analysis, and Pearson correlation. The analysis results show that perceived trust has an insignificant influence on consumers’ intention to engage in green banking in Malaysia. However, the analysis indicated that consumer awareness, subjective norms, and security and privacy have significantly affected the consumers’ intention towards green banking in Malaysia. Therefore, this study is helpful for professionals in a particular field who are willing to improve their intention towards green banking and contribute to a more in-depth and comprehensive research study
format	Final Year Project / Dissertation / Thesis
author	Yee, Candy Jia En Chan, Li Yi Chung, Yen Zhi Teng, Zi Man
author_facet	Yee, Candy Jia En Chan, Li Yi Chung, Yen Zhi Teng, Zi Man
author_sort	Yee, Candy Jia En
title	Factors affecting consumers’ intention towards green banking in Malaysia
title_short	Factors affecting consumers’ intention towards green banking in Malaysia
title_full	Factors affecting consumers’ intention towards green banking in Malaysia
title_fullStr	Factors affecting consumers’ intention towards green banking in Malaysia
title_full_unstemmed	Factors affecting consumers’ intention towards green banking in Malaysia
title_sort	factors affecting consumers’ intention towards green banking in malaysia
publishDate	2024
url	http://eprints.utar.edu.my/6920/1/Candy_Yee_Jia_En_2004685_(1).pdf http://eprints.utar.edu.my/6920/
_version_	1822926524957851648
score	13.232389

Factors affecting consumers’ intention towards green banking in Malaysia

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