Cover Image

Factors influencing coffee purchase intention among generation Z in Malaysia

Coffee is a beverage that is common and popular, consumed by people around the world. Malaysian coffee consumption has increased, as the result of urbanisation and Western culture that have influenced the Malaysian lifestyle. Many coffee shops or cafés such as Starbucks, The Coffee Bean, The Leaf,...

Full description

Saved in:
Bibliographic Details
Main Author: Chan, Emily Kai An
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
H Social Sciences (General)
HT Communities. Classes. Races
Online Access:http://eprints.utar.edu.my/6294/1/202306%2D50_Emily_Chan_Kai_An_EMILY_CHAN_KAI_AN.pdf
http://eprints.utar.edu.my/6294/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-utar-eprints.6294
record_format eprints
spelling my-utar-eprints.62942024-04-07T12:21:02Z Factors influencing coffee purchase intention among generation Z in Malaysia Chan, Emily Kai An H Social Sciences (General) HT Communities. Classes. Races Coffee is a beverage that is common and popular, consumed by people around the world. Malaysian coffee consumption has increased, as the result of urbanisation and Western culture that have influenced the Malaysian lifestyle. Many coffee shops or cafés such as Starbucks, The Coffee Bean, The Leaf, and etc were introduced and expanded rapidly in Malaysia. More new cafés with different theme, designs, and styles were introduced in Malaysia and indirectly makes coffee became a regular drink among Generation Z in Malaysia. Thisresearch is to study the factors influencing coffee purchase intention among Generation Z. It consists of five independent variables namely elitism, health, socialisation, culture, and hedonism, while the dependent variable is coffee purchase intention. 408 data collected using online survey and tested using SPSS. The result of the study also shows that four independent variables are supported which are elitism, health, culture, and hedonism. While, have one independent variable is unsupported which is socialisation. Lastly, the finding provides the coffee industry and people with information or knowledge about Generation Z coffee purchase intention. 2023 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6294/1/202306%2D50_Emily_Chan_Kai_An_EMILY_CHAN_KAI_AN.pdf Chan, Emily Kai An (2023) Factors influencing coffee purchase intention among generation Z in Malaysia. Final Year Project, UTAR. http://eprints.utar.edu.my/6294/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic H Social Sciences (General)
HT Communities. Classes. Races
spellingShingle H Social Sciences (General)
HT Communities. Classes. Races
Chan, Emily Kai An
Factors influencing coffee purchase intention among generation Z in Malaysia
description Coffee is a beverage that is common and popular, consumed by people around the world. Malaysian coffee consumption has increased, as the result of urbanisation and Western culture that have influenced the Malaysian lifestyle. Many coffee shops or cafés such as Starbucks, The Coffee Bean, The Leaf, and etc were introduced and expanded rapidly in Malaysia. More new cafés with different theme, designs, and styles were introduced in Malaysia and indirectly makes coffee became a regular drink among Generation Z in Malaysia. Thisresearch is to study the factors influencing coffee purchase intention among Generation Z. It consists of five independent variables namely elitism, health, socialisation, culture, and hedonism, while the dependent variable is coffee purchase intention. 408 data collected using online survey and tested using SPSS. The result of the study also shows that four independent variables are supported which are elitism, health, culture, and hedonism. While, have one independent variable is unsupported which is socialisation. Lastly, the finding provides the coffee industry and people with information or knowledge about Generation Z coffee purchase intention.
format Final Year Project / Dissertation / Thesis
author Chan, Emily Kai An
author_facet Chan, Emily Kai An
author_sort Chan, Emily Kai An
title Factors influencing coffee purchase intention among generation Z in Malaysia
title_short Factors influencing coffee purchase intention among generation Z in Malaysia
title_full Factors influencing coffee purchase intention among generation Z in Malaysia
title_fullStr Factors influencing coffee purchase intention among generation Z in Malaysia
title_full_unstemmed Factors influencing coffee purchase intention among generation Z in Malaysia
title_sort factors influencing coffee purchase intention among generation z in malaysia
publishDate 2023
url http://eprints.utar.edu.my/6294/1/202306%2D50_Emily_Chan_Kai_An_EMILY_CHAN_KAI_AN.pdf
http://eprints.utar.edu.my/6294/
_version_ 1797547635501957120
score 13.211869

Similar Items