Factors influencing gen Z tourism destination choice behavior using social media
Travel is a trendy activity in Gen Z population nowadays. Besides, Gen Z destination choice behavior is influenced by a variety of factors that reflect the unique characteristics and preferences of this population that are shaped by the digital age and evolving sociocultural dynamics. The main ob...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/6296/1/202306%2D52_Lee_Uen_Chian_LEE_UEN_CHIAN.pdf http://eprints.utar.edu.my/6296/ |
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