Cultivation theory: The effects of prolonged exposure to k-idol on impressions of k-culture among Malaysian university students
In the digital era, widespread social media adoption has fuelled Malaysian university students' interest in K-culture, resulting in the adoption of K-idols' fashion, the purchase of endorsed products, and financial and academic consequences. Therefore, this research aims to explore how ext...
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| Format: | Final Year Project / Dissertation / Thesis |
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2023
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| Online Access: | http://eprints.utar.edu.my/6125/1/Yap_Si_En_FYP_%2D1905501.pdf http://eprints.utar.edu.my/6125/ |
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