Intention to use electric vehicles in Malaysia, a modification theory of acceptance study

Electric vehicles (EVs) have been developed as an efficient solution for reducing automobile emissions. To ensure the effective integration of EVs into current transportation systems, it is imperative to comprehend the factors that influence consumers’ intentions to purchase them. This study aims to...

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Main Author: Liu, Yongchuang
Format: Final Year Project / Dissertation / Thesis
Published: 2023
Subjects:
Online Access:http://eprints.utar.edu.my/6109/1/MBA_2023_LY.pdf
http://eprints.utar.edu.my/6109/
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spelling my-utar-eprints.61092023-12-28T09:32:16Z Intention to use electric vehicles in Malaysia, a modification theory of acceptance study Liu, Yongchuang T Technology (General) TA Engineering (General). Civil engineering (General) TK Electrical engineering. Electronics Nuclear engineering TL Motor vehicles. Aeronautics. Astronautics Electric vehicles (EVs) have been developed as an efficient solution for reducing automobile emissions. To ensure the effective integration of EVs into current transportation systems, it is imperative to comprehend the factors that influence consumers’ intentions to purchase them. This study aims to provide insights into these factors by focusing on Malaysia current and potential drivers’ intention to use EVs. A questionnaire survey was conducted in March 2023 among current and potential drivers in Malaysia, resulting in the acquisition of 400 valid survey responses. The findings indicate that Perceived Ease of Use (PEOU), Environmental Concerns (EC), and Pricing Strategy (PS) are significantly associated with the intention to use electric vehicles among both current and potential drivers in Malaysia. Moreover, the study revealed that Perceived Usefulness (PU) and Safety Concerns (SC) exerted negative influences on consumers’ intentions to purchase EVs. These findings can offer practical guidance for devising effective marketing strategies and serve as a valuable reference for EV stakeholders seeking to enhance the effectiveness of current policies related to EV adoption. 2023-06 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/6109/1/MBA_2023_LY.pdf Liu, Yongchuang (2023) Intention to use electric vehicles in Malaysia, a modification theory of acceptance study. Master dissertation/thesis, UTAR. http://eprints.utar.edu.my/6109/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic T Technology (General)
TA Engineering (General). Civil engineering (General)
TK Electrical engineering. Electronics Nuclear engineering
TL Motor vehicles. Aeronautics. Astronautics
spellingShingle T Technology (General)
TA Engineering (General). Civil engineering (General)
TK Electrical engineering. Electronics Nuclear engineering
TL Motor vehicles. Aeronautics. Astronautics
Liu, Yongchuang
Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
description Electric vehicles (EVs) have been developed as an efficient solution for reducing automobile emissions. To ensure the effective integration of EVs into current transportation systems, it is imperative to comprehend the factors that influence consumers’ intentions to purchase them. This study aims to provide insights into these factors by focusing on Malaysia current and potential drivers’ intention to use EVs. A questionnaire survey was conducted in March 2023 among current and potential drivers in Malaysia, resulting in the acquisition of 400 valid survey responses. The findings indicate that Perceived Ease of Use (PEOU), Environmental Concerns (EC), and Pricing Strategy (PS) are significantly associated with the intention to use electric vehicles among both current and potential drivers in Malaysia. Moreover, the study revealed that Perceived Usefulness (PU) and Safety Concerns (SC) exerted negative influences on consumers’ intentions to purchase EVs. These findings can offer practical guidance for devising effective marketing strategies and serve as a valuable reference for EV stakeholders seeking to enhance the effectiveness of current policies related to EV adoption.
format Final Year Project / Dissertation / Thesis
author Liu, Yongchuang
author_facet Liu, Yongchuang
author_sort Liu, Yongchuang
title Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
title_short Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
title_full Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
title_fullStr Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
title_full_unstemmed Intention to use electric vehicles in Malaysia, a modification theory of acceptance study
title_sort intention to use electric vehicles in malaysia, a modification theory of acceptance study
publishDate 2023
url http://eprints.utar.edu.my/6109/1/MBA_2023_LY.pdf
http://eprints.utar.edu.my/6109/
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score 13.211869