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Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley

This study was aimed to investigate the consumers behavior toward mobile payment intention among universities’ students in Klang Valley. To specifically examine the in-depth of the mobile payment adoption intention, background and issues related to the research topic had been discussed. This study i...

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Main Authors: Khew, Yi Fei, Wong, Choon Fai
Format: Final Year Project / Dissertation / Thesis
Published: 2019
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/5148/1/khew1508189wong1507122.pdf
http://eprints.utar.edu.my/5148/
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spelling my-utar-eprints.51482023-02-23T14:02:15Z Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley Khew, Yi Fei Wong, Choon Fai HF Commerce This study was aimed to investigate the consumers behavior toward mobile payment intention among universities’ students in Klang Valley. To specifically examine the in-depth of the mobile payment adoption intention, background and issues related to the research topic had been discussed. This study is designed to achieve the following objective: (1) To test out the relationships between the trust and the universities’ students adoption for the mobile payments intention; (2) To find out the significant relationships between the perceived usefulness and the mobile payment intention among the universities’ students; (3) To study of the relationships between the perceived ease of use and the universities’ students adoption to mobile payments intention; (4) To test the relationships between the social influence and mobile payment among the universities’ students. This research might also be beneficial to certain parties’ mobile payment service providers, shops that adopted mobile payment service, government, futur e researchers and consumers. Furthermore, reviews of literature by previous author and researcher are provided in order to further explain the association between the variables and the explanation of intention to adapt mobile payment technology. In this research, data were collected from primary sources where questionnaires are distributed to 200 respondents in 5 selected universities in Klang Valley area using Snowball sampling technique. Statistical Package for the Social Science (SPSS) software version 21.0 is used to carry out the research to construct new findings in the association between the independent variables and mobile payment adoption intention. The results and findings are then demonstrated in few different parts which included descriptive analysis for demographic profile, measurement of scale and the inferential analysis. Last but not least, all the findings in the research are concluded in the last chapter. Implication of the study are also further described, as well as the limitations. xvi Not to mention, several recommendations for future research are provided in order to sums up the entire completed research. 2019 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/5148/1/khew1508189wong1507122.pdf Khew, Yi Fei and Wong, Choon Fai (2019) Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley. Final Year Project, UTAR. http://eprints.utar.edu.my/5148/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Khew, Yi Fei
Wong, Choon Fai
Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
description This study was aimed to investigate the consumers behavior toward mobile payment intention among universities’ students in Klang Valley. To specifically examine the in-depth of the mobile payment adoption intention, background and issues related to the research topic had been discussed. This study is designed to achieve the following objective: (1) To test out the relationships between the trust and the universities’ students adoption for the mobile payments intention; (2) To find out the significant relationships between the perceived usefulness and the mobile payment intention among the universities’ students; (3) To study of the relationships between the perceived ease of use and the universities’ students adoption to mobile payments intention; (4) To test the relationships between the social influence and mobile payment among the universities’ students. This research might also be beneficial to certain parties’ mobile payment service providers, shops that adopted mobile payment service, government, futur e researchers and consumers. Furthermore, reviews of literature by previous author and researcher are provided in order to further explain the association between the variables and the explanation of intention to adapt mobile payment technology. In this research, data were collected from primary sources where questionnaires are distributed to 200 respondents in 5 selected universities in Klang Valley area using Snowball sampling technique. Statistical Package for the Social Science (SPSS) software version 21.0 is used to carry out the research to construct new findings in the association between the independent variables and mobile payment adoption intention. The results and findings are then demonstrated in few different parts which included descriptive analysis for demographic profile, measurement of scale and the inferential analysis. Last but not least, all the findings in the research are concluded in the last chapter. Implication of the study are also further described, as well as the limitations. xvi Not to mention, several recommendations for future research are provided in order to sums up the entire completed research.
format Final Year Project / Dissertation / Thesis
author Khew, Yi Fei
Wong, Choon Fai
author_facet Khew, Yi Fei
Wong, Choon Fai
author_sort Khew, Yi Fei
title Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
title_short Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
title_full Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
title_fullStr Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
title_full_unstemmed Investigation consumers behavior toward mobile payment intention among universities’ students in Klang valley
title_sort investigation consumers behavior toward mobile payment intention among universities’ students in klang valley
publishDate 2019
url http://eprints.utar.edu.my/5148/1/khew1508189wong1507122.pdf
http://eprints.utar.edu.my/5148/
_version_ 1758954358619242496
score 13.211869

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