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The influencing power of social presence and social support towards trust on social commerce during national recovery plan

Social commerce is a new advancement of ecommerce that merges the commercial and social activities by deploying social technologies into e commerce reintrodu ces e-- commerce sites. Social commerce from the perspective of social media networks. The findings demonstrate the validity of three dimensio...

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Main Author: Lai, Tze Wee
Format: Final Year Project / Dissertation / Thesis
Published: 2022
Subjects:
HF Commerce
Online Access:http://eprints.utar.edu.my/4854/1/18_LAI_TZE_WEE_1802911.pdf
http://eprints.utar.edu.my/4854/
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spelling my-utar-eprints.48542022-12-16T14:48:52Z The influencing power of social presence and social support towards trust on social commerce during national recovery plan Lai, Tze Wee HF Commerce Social commerce is a new advancement of ecommerce that merges the commercial and social activities by deploying social technologies into e commerce reintrodu ces e-- commerce sites. Social commerce from the perspective of social media networks. The findings demonstrate the validity of three dimensions of social presence: social presence of online brand community, social presence of others, and social presence of interaction; and two di mensions of social support: informational support and emotional support. This study consisted of one hundred and eighty respondents from Malaysia Facebook shoppers aged 18 and above have participated in this quantitative study using convenience sampling. A questionnaire that contained twenty items was used as a tool for data collection using the survey method. Our findings indicate that all factors in social presence and social support had a significant relationship with trust in social commerce, except for emotional support. Theoretically, these findings contribute to a better understanding of the effect of social presence and social support on consumers’ trusting beliefs in social commerce. Finally, theoretical and managerial implications for nurturing thr iving businesses in social commerce environment along with limitations and directions for future research have also been provided. This research introduces a new perspective of ecommerce and calls more attention to this new phenomenon of social commerce. 2022 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/4854/1/18_LAI_TZE_WEE_1802911.pdf Lai, Tze Wee (2022) The influencing power of social presence and social support towards trust on social commerce during national recovery plan. Final Year Project, UTAR. http://eprints.utar.edu.my/4854/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic HF Commerce
spellingShingle HF Commerce
Lai, Tze Wee
The influencing power of social presence and social support towards trust on social commerce during national recovery plan
description Social commerce is a new advancement of ecommerce that merges the commercial and social activities by deploying social technologies into e commerce reintrodu ces e-- commerce sites. Social commerce from the perspective of social media networks. The findings demonstrate the validity of three dimensions of social presence: social presence of online brand community, social presence of others, and social presence of interaction; and two di mensions of social support: informational support and emotional support. This study consisted of one hundred and eighty respondents from Malaysia Facebook shoppers aged 18 and above have participated in this quantitative study using convenience sampling. A questionnaire that contained twenty items was used as a tool for data collection using the survey method. Our findings indicate that all factors in social presence and social support had a significant relationship with trust in social commerce, except for emotional support. Theoretically, these findings contribute to a better understanding of the effect of social presence and social support on consumers’ trusting beliefs in social commerce. Finally, theoretical and managerial implications for nurturing thr iving businesses in social commerce environment along with limitations and directions for future research have also been provided. This research introduces a new perspective of ecommerce and calls more attention to this new phenomenon of social commerce.
format Final Year Project / Dissertation / Thesis
author Lai, Tze Wee
author_facet Lai, Tze Wee
author_sort Lai, Tze Wee
title The influencing power of social presence and social support towards trust on social commerce during national recovery plan
title_short The influencing power of social presence and social support towards trust on social commerce during national recovery plan
title_full The influencing power of social presence and social support towards trust on social commerce during national recovery plan
title_fullStr The influencing power of social presence and social support towards trust on social commerce during national recovery plan
title_full_unstemmed The influencing power of social presence and social support towards trust on social commerce during national recovery plan
title_sort influencing power of social presence and social support towards trust on social commerce during national recovery plan
publishDate 2022
url http://eprints.utar.edu.my/4854/1/18_LAI_TZE_WEE_1802911.pdf
http://eprints.utar.edu.my/4854/
_version_ 1753792990798675968
score 13.211869

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