Trust in online hotel reviews across review content and hotel category
This research study how consumers’ view towards online hotel reviews is associated with users’ trust across review content and hotel category. Consumers’ view for the three review contents which are review date, review length, and review attachment across with the hotel category that classified by b...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2020
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| Online Access: | http://eprints.utar.edu.my/3770/1/16ACB03058_FYP.pdf http://eprints.utar.edu.my/3770/ |
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