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Trust in online hotel reviews across review content and hotel category

This research study how consumers’ view towards online hotel reviews is associated with users’ trust across review content and hotel category. Consumers’ view for the three review contents which are review date, review length, and review attachment across with the hotel category that classified by b...

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Main Author: Chin, Kah Mun
Format: Final Year Project / Dissertation / Thesis
Published: 2020
Subjects:
T Technology (General)
TA Engineering (General). Civil engineering (General)
Online Access:http://eprints.utar.edu.my/3770/1/16ACB03058_FYP.pdf
http://eprints.utar.edu.my/3770/
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spelling my-utar-eprints.37702020-12-30T12:26:42Z Trust in online hotel reviews across review content and hotel category Chin, Kah Mun T Technology (General) TA Engineering (General). Civil engineering (General) This research study how consumers’ view towards online hotel reviews is associated with users’ trust across review content and hotel category. Consumers’ view for the three review contents which are review date, review length, and review attachment across with the hotel category that classified by budget hotel and luxury hotel was study in the research. Data collection was originated from a simulation website where created for the consumers to check out when they are planning to go on a trip. The simulation website consists of the reviews for luxury hotel and budget hotel which included all the review contents study in this paper. One hundred respondents had been invited to answer the survey questions based on the reviews in the simulate website. The Statistical Package for Social Science (SPSS) is applied to analyze the data which have been collected. 2020-05-18 Final Year Project / Dissertation / Thesis NonPeerReviewed application/pdf http://eprints.utar.edu.my/3770/1/16ACB03058_FYP.pdf Chin, Kah Mun (2020) Trust in online hotel reviews across review content and hotel category. Final Year Project, UTAR. http://eprints.utar.edu.my/3770/
institution Universiti Tunku Abdul Rahman
building UTAR Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Tunku Abdul Rahman
content_source UTAR Institutional Repository
url_provider http://eprints.utar.edu.my
topic T Technology (General)
TA Engineering (General). Civil engineering (General)
spellingShingle T Technology (General)
TA Engineering (General). Civil engineering (General)
Chin, Kah Mun
Trust in online hotel reviews across review content and hotel category
description This research study how consumers’ view towards online hotel reviews is associated with users’ trust across review content and hotel category. Consumers’ view for the three review contents which are review date, review length, and review attachment across with the hotel category that classified by budget hotel and luxury hotel was study in the research. Data collection was originated from a simulation website where created for the consumers to check out when they are planning to go on a trip. The simulation website consists of the reviews for luxury hotel and budget hotel which included all the review contents study in this paper. One hundred respondents had been invited to answer the survey questions based on the reviews in the simulate website. The Statistical Package for Social Science (SPSS) is applied to analyze the data which have been collected.
format Final Year Project / Dissertation / Thesis
author Chin, Kah Mun
author_facet Chin, Kah Mun
author_sort Chin, Kah Mun
title Trust in online hotel reviews across review content and hotel category
title_short Trust in online hotel reviews across review content and hotel category
title_full Trust in online hotel reviews across review content and hotel category
title_fullStr Trust in online hotel reviews across review content and hotel category
title_full_unstemmed Trust in online hotel reviews across review content and hotel category
title_sort trust in online hotel reviews across review content and hotel category
publishDate 2020
url http://eprints.utar.edu.my/3770/1/16ACB03058_FYP.pdf
http://eprints.utar.edu.my/3770/
_version_ 1688551770528153600
score 13.211869

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