The Determinants Of Audience Gratification Towards Digital Billboards

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Bibliographic Details
Main Authors: Luan, Koh Yi, Ming, Lok Chuan, Syed Hezer, Syed Hasif
Format: Final Year Project / Dissertation / Thesis
Published: 2014
Subjects:
Online Access:http://eprints.utar.edu.my/1688/1/THE_DETERMINANTS_OF_AUDIENCE_GRATIFICATION_TOWARDS_DIGITAL_BILLBOARDS.pdf
http://eprints.utar.edu.my/1688/
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