The Influence of Green Image and Customer Satisfaction towards Customer Loyalty in the Hotel Industry
Tourism is currently one of the largest sectors in the world and has contributed to world economic growth. Malaysia, in recent times, has become one of the most visited countries in Southeast Asia. An increase of tourist arrivals (from both domestic and international visitors) has caused an increa...
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Main Authors: | Yusnita, Yusof, Yahaya, Ibrahim, Zainudin, Awang |
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Format: | Conference or Workshop Item |
Language: | English |
Published: |
2016
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Subjects: | |
Online Access: | http://eprints.unisza.edu.my/636/1/FH03-FSSG-17-11335.pdf http://eprints.unisza.edu.my/636/ |
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