Influence of social capital on customer's relationship satisfaction in the Pakistani banking industry
Purpose: The purpose of this paper is to investigate the effects of structural social capital, relational social capital and cognitive social on relationship satisfaction, and also to investigate how relationship satisfaction is associated with negative word-of-mouth and re-patronage intentions, in...
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| Main Authors: | , , |
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| Format: | Article |
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Emerald Group Publishing Limited
2017
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/81269/ http://dx.doi.org/10.1108/APJML-10-2016-0193 |
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