City Brand Personality of Kuala Terengganu for Image and Reputation Enhancement
The purpose of the study is to develop a measure on the city branding of Kuala Terengganu as Coastal Heritage City using an Aaker’s brand personality scale. Specifically, the study proposes the antecedents of a city brand personality in promoting Kuala Terengganu City through it’s a strategic commun...
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| Format: | Article |
| Language: | English |
| Published: |
2018
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| Online Access: | http://eprints.unisza.edu.my/5524/1/FH02-FSSG-20-36991.pdf http://eprints.unisza.edu.my/5524/ |
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