The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions
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| Main Authors: | , , |
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| Format: | Conference or Workshop Item |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | http://irep.iium.edu.my/94876/1/Acceptance%20Paper.pdf http://irep.iium.edu.my/94876/3/94876_The%20impact%20of%20university%20reputation%20on%20brand%20awareness.pdf http://irep.iium.edu.my/94876/4/Program%20Schedule%20%E2%80%93%20ICONSIS3%202019.pdf http://irep.iium.edu.my/94876/ |
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