A survey on product promotion via e-commerce platforms - case study in Malaysia
A survey by Malaysian Communication and Multimedia Commission (MCMC) has shown that Internet users in Malaysia has increased up to 88.7% in year 2020 compared to 76.9% in year 2016 which is quite high increase in percentage. The pervasive use of smartphones and computers nowadays as well as the...
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| Online Access: | http://eprints.unisza.edu.my/4265/1/FH03-FIK-21-55698.pdf http://eprints.unisza.edu.my/4265/2/FH03-FIK-21-55625.pdf http://eprints.unisza.edu.my/4265/ |
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my-unisza-ir.42652022-01-02T04:43:34Z http://eprints.unisza.edu.my/4265/ A survey on product promotion via e-commerce platforms - case study in Malaysia Ibrahim Sulaiman, Mohammed Mohammad Ahmed, Alomari Ismail Ahmed, Al-Qasem M.Hafiz, Yusof HF Commerce T Technology (General) A survey by Malaysian Communication and Multimedia Commission (MCMC) has shown that Internet users in Malaysia has increased up to 88.7% in year 2020 compared to 76.9% in year 2016 which is quite high increase in percentage. The pervasive use of smartphones and computers nowadays as well as the availability of high-speed Internet access has brought a new way of promoting products. E-commerce is a buy and sell system that can be accessed globally around the world. This system can provide efficient strategies for promoting products and services. It is widely agreed that even small enhancements in promotion techniques can increase the profitability of any e-commerce system. In this paper, a research has been conducted to study methods to enhance product promotion among Malaysians. The study investigates through a survey the factors affecting users’ WTP (willing-to-pay) during performing e-commerce transaction as well as factors what attract/repel them more. To achieve the study aim, a group of 385 respondents throughout Malaysia have been involved in this research through questionnaire study. Detailed analysis has been introduced to clarify the results. The study has identified the top e-commerce platforms that are used by Malaysians to execute product promotion. The results show that promotion through e-commerce platforms could increase profitability and help businesses to expand rapidly. This is due to the fast market penetration of online promoting compared to conventional one. 2021 Conference or Workshop Item PeerReviewed text en http://eprints.unisza.edu.my/4265/1/FH03-FIK-21-55698.pdf text en http://eprints.unisza.edu.my/4265/2/FH03-FIK-21-55625.pdf Ibrahim Sulaiman, Mohammed and Mohammad Ahmed, Alomari and Ismail Ahmed, Al-Qasem and M.Hafiz, Yusof (2021) A survey on product promotion via e-commerce platforms - case study in Malaysia. In: IEEE International Conference on Automatic Control and Intelligent Systems 2021, 26 Jun 2021, Virtual, Shah Alam. |
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English English |
| topic |
HF Commerce T Technology (General) |
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HF Commerce T Technology (General) Ibrahim Sulaiman, Mohammed Mohammad Ahmed, Alomari Ismail Ahmed, Al-Qasem M.Hafiz, Yusof A survey on product promotion via e-commerce platforms - case study in Malaysia |
| description |
A survey by Malaysian Communication and
Multimedia Commission (MCMC) has shown that Internet
users in Malaysia has increased up to 88.7% in year 2020
compared to 76.9% in year 2016 which is quite high increase
in percentage. The pervasive use of smartphones and
computers nowadays as well as the availability of high-speed
Internet access has brought a new way of promoting
products. E-commerce is a buy and sell system that can be
accessed globally around the world. This system can provide
efficient strategies for promoting products and services. It is
widely agreed that even small enhancements in promotion
techniques can increase the profitability of any e-commerce
system. In this paper, a research has been conducted to study
methods to enhance product promotion among Malaysians.
The study investigates through a survey the factors affecting
users’ WTP (willing-to-pay) during performing e-commerce
transaction as well as factors what attract/repel them more.
To achieve the study aim, a group of 385 respondents
throughout Malaysia have been involved in this research
through questionnaire study. Detailed analysis has been
introduced to clarify the results. The study has identified the
top e-commerce platforms that are used by Malaysians to
execute product promotion. The results show that
promotion through e-commerce platforms could increase
profitability and help businesses to expand rapidly. This is
due to the fast market penetration of online promoting
compared to conventional one. |
| format |
Conference or Workshop Item |
| author |
Ibrahim Sulaiman, Mohammed Mohammad Ahmed, Alomari Ismail Ahmed, Al-Qasem M.Hafiz, Yusof |
| author_facet |
Ibrahim Sulaiman, Mohammed Mohammad Ahmed, Alomari Ismail Ahmed, Al-Qasem M.Hafiz, Yusof |
| author_sort |
Ibrahim Sulaiman, Mohammed |
| title |
A survey on product promotion via e-commerce platforms - case study in Malaysia |
| title_short |
A survey on product promotion via e-commerce platforms - case study in Malaysia |
| title_full |
A survey on product promotion via e-commerce platforms - case study in Malaysia |
| title_fullStr |
A survey on product promotion via e-commerce platforms - case study in Malaysia |
| title_full_unstemmed |
A survey on product promotion via e-commerce platforms - case study in Malaysia |
| title_sort |
survey on product promotion via e-commerce platforms - case study in malaysia |
| publishDate |
2021 |
| url |
http://eprints.unisza.edu.my/4265/1/FH03-FIK-21-55698.pdf http://eprints.unisza.edu.my/4265/2/FH03-FIK-21-55625.pdf http://eprints.unisza.edu.my/4265/ |
| _version_ |
1720984501015805952 |
| score |
13.211869 |