The Choice of Industrial Diversification Strategy for Public Listed Firms in the Hotel Industry

This study suggests two new diversification strategies, i.e., tourism-related and tourism-unrelated diversifications which are specifically applicable to the hotel firms. This study aims to investigate which diversification strategy has better benefits toward firm performance. This study includes...

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Bibliographic Details
Main Author: Mat Som, Prof. Dr. Ahmad Puad
Format: Book Section
Language:English
English
Published: Emerald Publishing Limited 2018
Subjects:
Online Access:http://eprints.unisza.edu.my/3758/1/FH05-FSSG-18-15083.pdf
http://eprints.unisza.edu.my/3758/2/FH05-FSSG-18-15082.pdf
http://eprints.unisza.edu.my/3758/
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