Bank choice behaviour among Malaysian Muslims: a qualitative approach
This paper aims to understand the key motivations for Islamic bank patronage among Muslims using in-depth interviews and non-participant observation. This research used in-depth interviews and non-participant observation of Muslim customers of Islamic banks located in Terengganu, the earliest stat...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/2728/1/FH02-FESP-16-06736.pdf http://eprints.unisza.edu.my/2728/ |
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