The Impact of Lifestyle Theory Approach in Housing Choices in Malaysia
The demand for housing that follows current lifestyle-housing concept has been growing. This research studies using Lifestyle Theory approach to analyse consumer behaviour in making housing choices. The objective of this study is to identify the lifestyle characteristics in housing development and h...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Human Resource Management Academic Research Society
2024
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/45204/3/The%20Impact%20of%20Lifestyle.pdf http://ir.unimas.my/id/eprint/45204/ https://hrmars.com/index.php/IJARBSS/article/view/21774/The-Impact-of-Lifestyle-Theory-Approach-in-Housing-Choices-in-Malaysia |
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