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Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development

Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality, partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and prosperity,...

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Main Author: Muhamad Fazil, Ahmad
Format: Conference or Workshop Item
Language:English
Published: 2019
Subjects:
H Social Sciences (General)
Online Access:http://eprints.unisza.edu.my/2100/1/FH03-FSSG-19-32951.pdf
http://eprints.unisza.edu.my/2100/
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spelling my-unisza-ir.21002020-12-03T06:58:14Z http://eprints.unisza.edu.my/2100/ Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development Muhamad Fazil, Ahmad H Social Sciences (General) Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality, partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and prosperity, and Malaysian‘s pledge to its peoples in the Prosper-Thy-Neighbour Vision 2021 - 2030 to realise a rules-based, people oriented, and people-centred Malaysia of ―Abuse of a Family Members will also be Felt by other Family Members‖. Currently, most of the studies focus on organizational perspectives, while the individual perspective on the issue of PTN in CSR and its impacts on the economy, society, and environment are not extensively covered. In addition, a comprehensive PTN in CSR approach is yet to be established. Therefore, this study wants to explore how the PTN in CSR approach could serve as a guide to improve sustainability performance and reduce the practice of greenwashing to society. A library search and qualitative data gathering, joining two focus groups and six interviews with opinion leaders, were the source for a discussion on this study. The respondents were those involved in managing sustainable development and social responsibility management in their companies. The results would present the need to enhance the PTN in CSR approach by including the sustainability elements such as economic, social and environment. Moreover, this study showed the importance of knowledge management variable in the approach. More importantly, the outcomes of PTN in CSR could be used to measure outcomes of socially sustainable development in this context in order to provide insight into the true impact of the sustainability performance for the societal well-being in Malaysia 2019 Conference or Workshop Item NonPeerReviewed text en http://eprints.unisza.edu.my/2100/1/FH03-FSSG-19-32951.pdf Muhamad Fazil, Ahmad (2019) Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development. In: The 7th International Conference On Public Policy And Social Science, 18-19 November 2019, Acappella Suite Hotel, Shah Alam at UiTM Shah Alam, Selangor, Malaysia.
institution Universiti Sultan Zainal Abidin
building UNISZA Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Sultan Zainal Abidin
content_source UNISZA Institutional Repository
url_provider https://eprints.unisza.edu.my/
language English
topic H Social Sciences (General)
spellingShingle H Social Sciences (General)
Muhamad Fazil, Ahmad
Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
description Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality, partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and prosperity, and Malaysian‘s pledge to its peoples in the Prosper-Thy-Neighbour Vision 2021 - 2030 to realise a rules-based, people oriented, and people-centred Malaysia of ―Abuse of a Family Members will also be Felt by other Family Members‖. Currently, most of the studies focus on organizational perspectives, while the individual perspective on the issue of PTN in CSR and its impacts on the economy, society, and environment are not extensively covered. In addition, a comprehensive PTN in CSR approach is yet to be established. Therefore, this study wants to explore how the PTN in CSR approach could serve as a guide to improve sustainability performance and reduce the practice of greenwashing to society. A library search and qualitative data gathering, joining two focus groups and six interviews with opinion leaders, were the source for a discussion on this study. The respondents were those involved in managing sustainable development and social responsibility management in their companies. The results would present the need to enhance the PTN in CSR approach by including the sustainability elements such as economic, social and environment. Moreover, this study showed the importance of knowledge management variable in the approach. More importantly, the outcomes of PTN in CSR could be used to measure outcomes of socially sustainable development in this context in order to provide insight into the true impact of the sustainability performance for the societal well-being in Malaysia
format Conference or Workshop Item
author Muhamad Fazil, Ahmad
author_facet Muhamad Fazil, Ahmad
author_sort Muhamad Fazil, Ahmad
title Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
title_short Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
title_full Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
title_fullStr Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
title_full_unstemmed Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
title_sort prosper-thy-neighbour (ptn) in corporate social responsibility (csr) for improving society sustainable development
publishDate 2019
url http://eprints.unisza.edu.my/2100/1/FH03-FSSG-19-32951.pdf
http://eprints.unisza.edu.my/2100/
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