Prosper-Thy-Neighbour (PTN) in Corporate Social Responsibility (CSR) for Improving Society Sustainable Development
Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality, partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and prosperity,...
Saved in:
| Main Author: | |
|---|---|
| Format: | Conference or Workshop Item |
| Language: | English |
| Published: |
2019
|
| Subjects: | |
| Online Access: | http://eprints.unisza.edu.my/2100/1/FH03-FSSG-19-32951.pdf http://eprints.unisza.edu.my/2100/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | Malaysian government has demonstrated Prosper-Thy-Neighbour (PTN) notion to promote
Corporate Social Responsibility (CSR) approach in national cooperation for the spirit of equality,
partnership and to secure for Malaysian peoples and for posterity the blessings of peace, freedom and
prosperity, and Malaysian‘s pledge to its peoples in the Prosper-Thy-Neighbour Vision 2021 - 2030
to realise a rules-based, people oriented, and people-centred Malaysia of ―Abuse of a Family
Members will also be Felt by other Family Members‖. Currently, most of the studies focus on
organizational perspectives, while the individual perspective on the issue of PTN in CSR and its
impacts on the economy, society, and environment are not extensively covered. In addition, a
comprehensive PTN in CSR approach is yet to be established. Therefore, this study wants to explore
how the PTN in CSR approach could serve as a guide to improve sustainability performance and
reduce the practice of greenwashing to society. A library search and qualitative data gathering,
joining two focus groups and six interviews with opinion leaders, were the source for a discussion on
this study. The respondents were those involved in managing sustainable development and social
responsibility management in their companies. The results would present the need to enhance the
PTN in CSR approach by including the sustainability elements such as economic, social and
environment. Moreover, this study showed the importance of knowledge management variable in the
approach. More importantly, the outcomes of PTN in CSR could be used to measure outcomes of
socially sustainable development in this context in order to provide insight into the true impact of the
sustainability performance for the societal well-being in Malaysia |
|---|