Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehe...
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| Format: | Article |
| Language: | English |
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Penerbit Universiti Kebangsaan Malaysia
2013
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| Online Access: | http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf http://journalarticle.ukm.my/6980/ http://ejournals.ukm.my/pengurusan/index |
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