Sequential-simultaneous international rollout strategies and product performance: a framework for analysis
This research article provides a detailed mapping of the paradigms of sequential and simultaneous international launch strategies through a review of the literature. The paper identifies significant patterns and limitations in past empirical studies. In brief, inadequate research efforts to comprehe...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Penerbit Universiti Kebangsaan Malaysia
2013
|
| Online Access: | http://journalarticle.ukm.my/6980/1/4976-13946-1-PB.pdf http://journalarticle.ukm.my/6980/ http://ejournals.ukm.my/pengurusan/index |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|