Cover Image

Agricultural radio talks and drama: Malaysia early development experience

Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content a...

Full description

Saved in:
Bibliographic Details
Main Authors: Fadzilah Yusof,, Faridah Ibrahim,, Wan Amizah, WM
Format: Article
Language:English
Published: Universiti Kebangsaan Malaysian 2012
Online Access:http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf
http://journalarticle.ukm.my/5342/
http://www.ukm.my/jkom
Tags: Add Tag
No Tags, Be the first to tag this record!
id my-ukm.journal.5342
record_format eprints
spelling my-ukm.journal.53422016-12-14T06:38:10Z http://journalarticle.ukm.my/5342/ Agricultural radio talks and drama: Malaysia early development experience Fadzilah Yusof, Faridah Ibrahim, Wan Amizah, WM Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields. Universiti Kebangsaan Malaysian 2012 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf Fadzilah Yusof, and Faridah Ibrahim, and Wan Amizah, WM (2012) Agricultural radio talks and drama: Malaysia early development experience. Jurnal Komunikasi ; Malaysian Journal of Communication, 28 (1). pp. 77-88. ISSN 0128-1496 http://www.ukm.my/jkom
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content analysis of radio dramas such as Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung (Village’s Progress). The study found that in the early years, agricultural extension services are limited through agricultural agencies which serve the needs of colonials on commodity plantation such as rubber, cocoa and pepper. Government development plans and strategies were inserted within the radio drama, talk or entertainments to gain peoples interest and collaboration. After the independence of Malaysia the agencies responsibilities were widen to help rural peasants to improve their yields by using technologies and new breeds in their fields.
format Article
author Fadzilah Yusof,
Faridah Ibrahim,
Wan Amizah, WM
spellingShingle Fadzilah Yusof,
Faridah Ibrahim,
Wan Amizah, WM
Agricultural radio talks and drama: Malaysia early development experience
author_facet Fadzilah Yusof,
Faridah Ibrahim,
Wan Amizah, WM
author_sort Fadzilah Yusof,
title Agricultural radio talks and drama: Malaysia early development experience
title_short Agricultural radio talks and drama: Malaysia early development experience
title_full Agricultural radio talks and drama: Malaysia early development experience
title_fullStr Agricultural radio talks and drama: Malaysia early development experience
title_full_unstemmed Agricultural radio talks and drama: Malaysia early development experience
title_sort agricultural radio talks and drama: malaysia early development experience
publisher Universiti Kebangsaan Malaysian
publishDate 2012
url http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf
http://journalarticle.ukm.my/5342/
http://www.ukm.my/jkom
_version_ 1643736380079079424
score 13.211869

Similar Items