Agricultural radio talks and drama: Malaysia early development experience
Agricultural broadcast has played a vital role towards Malaysian agricultural development. The article discusses the use of radio talks and dramas in developing the agricultural industry in Malaysia. The study applied qualitative method, namely document analysis, in-depth interview and content a...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Kebangsaan Malaysian
2012
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| Online Access: | http://journalarticle.ukm.my/5342/1/V28_1_77-88.pdf http://journalarticle.ukm.my/5342/ http://www.ukm.my/jkom |
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| Summary: | Agricultural broadcast has played a vital role towards Malaysian
agricultural development. The article discusses the use of radio talks
and dramas in developing the agricultural industry in Malaysia.
The study applied qualitative method, namely document analysis,
in-depth interview and content analysis of radio dramas such as
Kebun Pak Awang (Pak Awang’s Garden) and Kemajuan Kampung
(Village’s Progress). The study found that in the early years,
agricultural extension services are limited through agricultural
agencies which serve the needs of colonials on commodity plantation
such as rubber, cocoa and pepper. Government development
plans and strategies were inserted within the radio drama, talk or
entertainments to gain peoples interest and collaboration. After the
independence of Malaysia the agencies responsibilities were widen
to help rural peasants to improve their yields by using technologies
and new breeds in their fields. |
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