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Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller

There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compati...

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Main Authors: Mohammad Nasir Saludin,, Rika Fatimah Panjaitan,
Format: Article
Published: Universiti Kebangsaan Malaysia 2004
Online Access:http://journalarticle.ukm.my/3869/
http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html
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spelling my-ukm.journal.38692012-03-22T03:53:17Z http://journalarticle.ukm.my/3869/ Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller Mohammad Nasir Saludin, Rika Fatimah Panjaitan, There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning. Universiti Kebangsaan Malaysia 2004 Article PeerReviewed Mohammad Nasir Saludin, and Rika Fatimah Panjaitan, (2004) Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller. Sains Malaysiana, 33 (1). pp. 29-42. ISSN 0126-6039 http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html
institution Universiti Kebangsaan Malaysia
building Perpustakaan Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
description There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compatible to this 'intangible' factor thus giving better result when compared to other methods. By using FLC, all communications are clear and have precise meaning.
format Article
author Mohammad Nasir Saludin,
Rika Fatimah Panjaitan,
spellingShingle Mohammad Nasir Saludin,
Rika Fatimah Panjaitan,
Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
author_facet Mohammad Nasir Saludin,
Rika Fatimah Panjaitan,
author_sort Mohammad Nasir Saludin,
title Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_short Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_full Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_fullStr Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_full_unstemmed Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
title_sort customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
publisher Universiti Kebangsaan Malaysia
publishDate 2004
url http://journalarticle.ukm.my/3869/
http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html
_version_ 1643735880529084416
score 13.211869

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