Customer satisfaction and expectation approach on regular travel package in quality service by design using fuzzy logic controller
There are a lot of factors and conditions to be considered by tour and travel companies when designing quality product due to the fact that the product being sold is intangible and their ultimate goal is to sustain customers' loyalty. Fuzzy Logic Controller (FLC) has been observed to be compati...
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| Main Authors: | , |
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| Format: | Article |
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Universiti Kebangsaan Malaysia
2004
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| Online Access: | http://journalarticle.ukm.my/3869/ http://www.ukm.my/jsm/english_journals/vol33num1_2004/vol33num1_04page29-42.html |
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