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Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach

The popularity of Korean pop (K-Pop) culture can be seen through the growth of a massive fan base without age restrictions, and is currently the largest in the music and entertainment industry. K-Pop fans who occupy a fandom are known as K-Popers. This present study explains the representation of i...

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Main Authors: Rosseta Septia Menawati,, Addin Kurnia Putri,
Format: Article
Language:English
Published: Penerbit Universiti Kebangsaan Malaysia 2023
Online Access:http://journalarticle.ukm.my/23021/1/komunikasi_22.pdf
http://journalarticle.ukm.my/23021/
https://ejournal.ukm.my/mjc/issue/view/1610
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spelling my-ukm.journal.230212024-02-09T07:14:43Z http://journalarticle.ukm.my/23021/ Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach Rosseta Septia Menawati, Addin Kurnia Putri, The popularity of Korean pop (K-Pop) culture can be seen through the growth of a massive fan base without age restrictions, and is currently the largest in the music and entertainment industry. K-Pop fans who occupy a fandom are known as K-Popers. This present study explains the representation of identity in essence, as according to Hall - is related to the use of language, and represents a “blurring” of meaning by a cultural industry aiming for commercialisation. The result of this research shows the process of blurring meaning by talent agencies that produce K-Pop idols as the main product that represent them by carrying important values that will be adapted and consumed by fans with strong loyalty and emotional connection. The agency is a cultural business industry that sells its “products” such as K-Pop idols that they have introduced to fans, and refers to their “existence” that is consumed by fans. This study used a virtual ethnographic approach with data collection techniques through participant observation and interviews. Each of these main products has its own unique concept as every fan will feel special and exclusive as K-Pop music is a sense of "individuality" developed by the K-Pop culture and industry. Based on the results of observations on Instagram, we can find various types of fans to describe how they adapt the meaning that is sold by the agency through the products they sell. Penerbit Universiti Kebangsaan Malaysia 2023 Article PeerReviewed application/pdf en http://journalarticle.ukm.my/23021/1/komunikasi_22.pdf Rosseta Septia Menawati, and Addin Kurnia Putri, (2023) Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach. Jurnal Komunikasi ; Malaysian Journal of Communication, 39 (3). pp. 424-439. ISSN 0128-1496 https://ejournal.ukm.my/mjc/issue/view/1610
institution Universiti Kebangsaan Malaysia
building Tun Sri Lanang Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Kebangsaan Malaysia
content_source UKM Journal Article Repository
url_provider http://journalarticle.ukm.my/
language English
description The popularity of Korean pop (K-Pop) culture can be seen through the growth of a massive fan base without age restrictions, and is currently the largest in the music and entertainment industry. K-Pop fans who occupy a fandom are known as K-Popers. This present study explains the representation of identity in essence, as according to Hall - is related to the use of language, and represents a “blurring” of meaning by a cultural industry aiming for commercialisation. The result of this research shows the process of blurring meaning by talent agencies that produce K-Pop idols as the main product that represent them by carrying important values that will be adapted and consumed by fans with strong loyalty and emotional connection. The agency is a cultural business industry that sells its “products” such as K-Pop idols that they have introduced to fans, and refers to their “existence” that is consumed by fans. This study used a virtual ethnographic approach with data collection techniques through participant observation and interviews. Each of these main products has its own unique concept as every fan will feel special and exclusive as K-Pop music is a sense of "individuality" developed by the K-Pop culture and industry. Based on the results of observations on Instagram, we can find various types of fans to describe how they adapt the meaning that is sold by the agency through the products they sell.
format Article
author Rosseta Septia Menawati,
Addin Kurnia Putri,
spellingShingle Rosseta Septia Menawati,
Addin Kurnia Putri,
Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
author_facet Rosseta Septia Menawati,
Addin Kurnia Putri,
author_sort Rosseta Septia Menawati,
title Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
title_short Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
title_full Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
title_fullStr Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
title_full_unstemmed Representation of popular Korean culture (K-Pop) Industrial Identity through a virtual ethnographic approach
title_sort representation of popular korean culture (k-pop) industrial identity through a virtual ethnographic approach
publisher Penerbit Universiti Kebangsaan Malaysia
publishDate 2023
url http://journalarticle.ukm.my/23021/1/komunikasi_22.pdf
http://journalarticle.ukm.my/23021/
https://ejournal.ukm.my/mjc/issue/view/1610
_version_ 1792152123251621888
score 13.211869

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